Ubiquitous Marketing

I had the pleasure of talking with Paul Rand, formerly of Ketchum/currently of Zocalo Group, for this exact story.

The most interesting thing he said was about how customer relationship management historically focussed on the biggest spenders, not necessarily the biggest advocates. Forward thinking WOM specialists are trying to change that.
That commentary came to mind when [...]

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I’m more than a little tired of manufactured hype re: the Super Bowl re: companies debuting their buzz-y advertisements.
When I was in Dublin for the 2001 Super Bowl, I was forced to watch Sky commericals for Ahhh Bisto and Boots, as the network only picked up the game feed. I survived.
Tis the time of the [...]

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I can appreciate that it’s tempting for you, marketer, perhaps as you’re frittering away your Friday afternoon, but wanting to face the weekend at least somewhat doing some client work, to mess around on Digg or MySpace or any number of places one can go, anonymously, and score a quick hit for the home team.
Many [...]

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Would have to be the Lost peripheral activities.
Some examples here and here.

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I wish there was a widget to show the relative understanding of any topic in the world. If we could somehow chart how the adoption of MySpace, YouTube, SecondLife spread by an Internet Typhoid Mary (poor, historically branded lady) to Johnny CMO. I ask, because I wonder exactly where I am on the curve of [...]

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I discuss the wonderfully weird Snakes on a Plane phenomenon.
And this became lore – and deservedly so. The thought of an
over-the-top actor like Jackson, who so paradoxically seems to take his
job entirely too serious and not seriously at all, uttering the phrase,
"Enough is enough. I’ve had it with the snakes" was all the buzz the
movie [...]

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David Carr hypothesizes about a MySpace demise.
Much like they did with the high school kid who hosted all the parties because his parents were negligent or absent, parents have found out about MySpace through the various news (some alarmist) reports. This is not a crack on MySpace (it’s really too difficult to know whether [...]

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Summation: Sirius gives bloggers a radio show.
It would be kind of apt for the long-tail movement to get a victory from people far down the long-tail marketers’ long tail. I don’t expect the names "Brooklyn Vegan" ”Product Shop‘, and "Gorilla Vs Bear" to mean much to non-music-obsessed marketers, but it’s a big deal in the [...]

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If you spend your days wallowing on the Internet, you know the Best Buy story where ImprovEverywhere’s engaged in some tomfoolery by sending 50 or so members to Best Buy dressed in blue shirts in order to confound the patrons.
And, from IE’s point of view, it worked, as baffled customers had to endure people [...]

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Today is the clarion call for immigrants to protest House-approved legislation to create harsher penalties for being in the country illegally. Some are marching; some are merely refusing to buy any goods. Conversely, anti-immigrant protesters are threatening to buy everything en masse. This is, absolutely, an issue that will completely affect the 2006-2008 elections. You [...]

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