Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Web 2.0'

It’s a joke, right?

June 1st, 2008 · No Comments

The New York Times gets around to writing about “Garfield Without Garfield” - and links to one blog who had one thing to say about the site once. BUT DOES NOT LINK TO THE ACTUAL WEB SITE THAT SERVES AS THE SUBJECT OF THE PIECE. Um, okay.

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Tags: Media · Web 2.0

Oh, and yeah

May 26th, 2008 · No Comments

Re: my previous post, I also have my own FriendFeed - http://friendfeed.com/keithobrien.

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Tags: Web 2.0

The price of inaction

May 26th, 2008 · 1 Comment

So, I’m setting up Twitter and FriendFeed accounts for PRWeek. I have no idea how they will be deployed (and, you know, we have a fully packed Facebook group, and still not sure how to harness that). But the price of inaction is to cede the future to a competitor.

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Tags: New comms tools · Web 2.0

Google Docs: Slow, steady march to victory?

April 4th, 2008 · No Comments

It will be awfully tough to get non-early adopters (and IT admins) to switch to Google Docs (from Microsoft Office). But you have to believe the news that they will start making the app work offline is the start of something big. Mixed reviews initially, but that’s to be expected. I keep checking my account [...]

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Tags: Technology · Web 2.0

Be afraid to speak…

July 17th, 2007 · No Comments

The comments from science geeks re: this Wired Q&A with Danny Boyle are hilarious.
Doyle put forth his new film, Sunshine, as a thinking man’s sci-fi film. That sort of declaration might play well in Peoria or at Time.com, but not among Wired readers.
“Alien, one of the great masterpieces, was quickly followed by Star Wars.” Yes, [...]

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Tags: Culture · Media · Web 2.0 · Weblogs

Funny - LOL

July 15th, 2007 · No Comments

Two LOLCats-inspired bits brightened my week. One, a comment, on Gawker.
I subjected myself to McCarren Pool a couple Sunday’s ago and as I looked around at the concentration of bad fashion choices, (not even beer makes these people attractive!) all I could think of was LOLHipsters! “Im in yur momz clozets werring hur clothz! LOLZ!
Two [...]

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Tags: Culture · Web 2.0 · Weblogs

Joost (or, the begging post)

April 3rd, 2007 · No Comments

Does anyone have an invite to Joost? Would like to try it out. So I can write about it? Sure, why not.
Keith . obrien @gmail.com

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Tags: Marketing · Television · Web 2.0

Turf war

March 20th, 2007 · No Comments

Apologies for spiraling into one of those prolonged absences. Thank the world for RSS readers, right? Because you guys haven’t left me, have you? Hello?
Anyway, I found this turf war on my computer to be hilarious. Here’s what happens when you try to install Yahoo widgets to a computer well accustomed to Google products.

Enjoy the [...]

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Tags: Marketing · Technology · Web 2.0

Build what you can

February 11th, 2007 · No Comments

Having spent some time trying to create solutions and/or hacks for PRWeek’s feeds and podcast feeds, I’ve come to realize how much easier it is to use the power of community or third-party solutions. Such as Feedburner. Feedburner is in the business of making raw feeds better. I’m in the business of making PRWeek.com better. [...]

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Tags: Web 2.0 · Weblogs

News flash: the Internet is swell

February 8th, 2007 · No Comments

I’m working on a post about the new Arcade Fire album (Neon Bible) for a post on my (along with others) music blog, so I was looking for a picture in Google Images. On a lark, I entered in Biblesaurus. And, lo, score! Thank you Polish?/Slavic? church.

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Tags: Design · Web 2.0