Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Ubiquitous'

Hello Slate readers

January 9th, 2008 · No Comments

You came for The Wire quote, stay for the marketing commentary.

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Tags: Ubiquitous

It’s been awhile

October 24th, 2007 · 1 Comment

I’m nearly finished wrapping up PRWeek.com’s second relaunch in three years. If anyone is still around, I will return full-force (n+1 force) to this blog, like whoa!

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Quick programming note

June 29th, 2007 · No Comments

From PRWeek
Eleanor Trickett, executive editor at PRWeek, has joined sister publication DM News as editor-in-chief. Trickett had been at PRWeek for seven years, initially joining as news editor and serving as features editor before assuming the executive editorship. Keith O’Brien, news editor and editor of PRWeek.com, has been promoted to executive editor at PRWeek. O’Brien [...]

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Post-holiday strides

December 27th, 2006 · No Comments

If you’ve been a loyal subscriber to this blog, I promise you the new year will be filled with posts. It’s going to get busy around here, so stick around.
Thanks.

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Tags: Marketing · Ubiquitous

Testing

September 30th, 2006 · No Comments

link

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TV: not just for bloggers anymore

September 23rd, 2006 · No Comments

I had the pleasure of going on the BBC programme World Business Report the last two days on behalf of my employer to discuss the HP “row.” Good times. If you want to see the clip, you can (sorry for convoluted instructions) go to news.bbc.co.uk, click on more audio/visual news, search for HP, and view [...]

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Tags: Media · Television · Ubiquitous

Don’t get to attached to any of the buffet options

September 19th, 2006 · No Comments

Bravo’s (erstwhile show) Brilliant but Cancelled now Interweb destination Brilliantbutcancelled.com is holding a death watch contest on new network shows. The current highly-ranked show, which is a dubious honor, unless you subscribe to the “if you’re going to fail, fail miserably” camp, is Fox fratboy-humor sitcom Happy Hour.
Via CNN.com

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HP investigation included spokesperson

September 17th, 2006 · No Comments

It turns out journalists weren’t the only ones investigated in the HP leak crisis; the investigator also apparently accessed the phone records of company spokesman Michael Moeller.
Per the AP:

Moeller, a former reporter at BusinessWeek and PC Week, said that HP Chief Executive Mark Hurd and Chairwoman Patricia C. Dunn had both apologized to him.

A [...]

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Tags: Crisis Communications · Marketing · Technology · Ubiquitous

Shameless plug: webcast addition

September 17th, 2006 · No Comments

I will be hosting a webcast with the estimable Steve Rubel, (MicroPersuasion, Edelman) and Andy Lark (Andy Lark, LogLogic) on Thursday, September 28. Details below. Nonsubscribers can register, by the way.
Everyone is talking about new media channels such as blogs and podcasts. But what does this reality mean for the future of PR and communications?PRWeek [...]

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Tags: New comms tools · Ubiquitous · Web 2.0 · Weblogs

Messing with the public

September 16th, 2006 · No Comments

Considering the news coming out of Lost camp that exec. producers may be leaking false “spoilers” and the fact that the show’s fanatics are rapt with excitement rather than disillusioned by chicanery, it is apparent that nothing gets a crowd going like a tease. That leads to a Tickle Me Elmo, an item perhaps long [...]

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Tags: Branding · Product debuts · Ubiquitous