Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'TOTD'

TOTD: Corporate reputation? Who cares, I got to play WoW on something

September 15th, 2006 · No Comments

As the weekend winds down, the thought of the day is corporate reputation and its affect on the public. If the public truly cares about the public travails of HP and Dell (the IR woes and the customer service), who, exactly, will they buy their computers from? Apple? Me?
Corporate reputation is an incredibly important concept [...]

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Tags: Crisis Communications · TOTD

TOTD: Saturation

September 13th, 2006 · 2 Comments

Thought of the day:
While it’s expected that truly dynamic content and hype-backed launches (say with GigaOm or a new Gawker Media blog) will receive near-immediate adoption, I wonder if long-time blog readers have said, “Enough is enough” when looking at their groaning-under-the-weight feed readers. Is there a information-by-blog saturation point in your life?

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Tags: TOTD · Weblogs