Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

Ubiquitous Marketing header image 4

Entries Tagged as 'Toast'

Toast - 10.6.2006

October 6th, 2006 · No Comments

Evangelicals in danger of losing flock? (NYT)
Shafer, with great certitude, tackles Bloomberg (Slate)
Somewhere, some phone company should seize upon this McNabb/Owens spat (Philly Inquirer)

[Read more →]

Tags: Media · Sports · Toast

Toast - 9.26.2006

September 26th, 2006 · No Comments

Lawsuits filed over AOL search data kerfuffle (AP, via Consumerist)
Poynter: the TV show? (E&P)
New Yorker discusses toast, but not my Toast (New Yorker)

[Read more →]

Tags: Crisis Communications · Media · Television · Toast

Toast - 9.25.2006

September 25th, 2006 · No Comments

No one can agree on what constitutes facts anymore (E&P)
Jonah Bloom, AdAge EIC, digs Edelman.com (AdAge)
Sponsors love Cool Zidane, despite tarnished finale to career (WSJ, via Post-Gazette)

[Read more →]

Tags: Media · Politics · Sponsorships · Sports · Toast

Toast - 9.22.2006

September 22nd, 2006 · No Comments

One of about seven-hundred calls for HP’s Mark Hurd to come clean (BusinessWeek)
People to complain about Starbucks 5% more (AP, Yahoo)
Wal-Mart’s competitive reason for selling generic drugs (FastCompany.com)

[Read more →]

Tags: Crisis Communications · Technology · Toast

Toast - 9.21.2006

September 21st, 2006 · No Comments

Fox runs static ad, bypassing consumer’s desire to bypass ad (AP, New York Times) more on this later
HP: woods impossible to navigate (USAToday.com)
UPDATE: WSJ reports that wood path led through communications team (WSJ)
Yahoo, Facebook acquisition? Reportedly in the works (TheStreet.com, citing WSJ)

[Read more →]

Tags: Advertising · New comms tools · Technology · Toast

Toast - 9.19.2006

September 19th, 2006 · No Comments

Amp’d subscriptions reach 50,000, RPU (revenue per user) double industry average (MediaPost)
Media reports: GM and Ford contemplating alliance (Boston Globe)
US Government uploading anti-drug commercials to YouTube (AP/Newsvine)

[Read more →]

Tags: Politics · Toast · Web 2.0

Toast - 9.15.2006

September 15th, 2006 · No Comments

Yahoo! Sports beats the incumbents (ESPN, Sports Illustrated) to break some allegedly bad news for Reggie Bush; where he allegedly appeared received over $100,000 from agents while in college (Yahoo! Sports)
Depending on who you ask, Nintendo’s press Web site password was either leaked (as a PR move or by a reporter or employee) or cracked; [...]

[Read more →]

Tags: Media · Politics · Sports · Toast

Toast - 9.14.2006

September 14th, 2006 · No Comments

Facebook delays open launch to address comms (PRWeek)
Meeting with President Bush part of Kazakhstan plan to counter Borat movie inaccuracies (Daily Mail)
HP was #2 in last year’s Business Ethics magazine 100 best corporate citizens report (Business Ethics)

[Read more →]

Tags: Politics · Technology · Toast

Toast - 9.13.2006

September 13th, 2006 · No Comments

The controversial British movie depicting a 2007 assassination of President Bush will receive a “wide release” in the US, after being acquired by Newmarket Films, the distributor that previously handled Mel Gibson’s Passion of the Christ (Reuters, CNN).
Investors say Bristol-Myers Squibb is still under great duress (Reuters, Washington Post)
Apple delivers digital movie downloads, new iPods, [...]

[Read more →]

Tags: Events/Promotions · Politics · Technology · Toast