Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Technology'

Google Docs: Slow, steady march to victory?

April 4th, 2008 · No Comments

It will be awfully tough to get non-early adopters (and IT admins) to switch to Google Docs (from Microsoft Office). But you have to believe the news that they will start making the app work offline is the start of something big. Mixed reviews initially, but that’s to be expected. I keep checking my account [...]

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Tags: Technology · Web 2.0

Who needs the mainstream media? We do.

May 7th, 2007 · 1 Comment

Last week, I was having an argument (who knows why?) with some people about the future of technology. I asserted, to much derision, that the future would involve a machine, like a printer, that could “print” out plastics like tupperware. This would, of course, revolutionize e-Commerce. Rather than order products, only to wait for days [...]

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Tags: Media · Technology

Turf war

March 20th, 2007 · No Comments

Apologies for spiraling into one of those prolonged absences. Thank the world for RSS readers, right? Because you guys haven’t left me, have you? Hello?
Anyway, I found this turf war on my computer to be hilarious. Here’s what happens when you try to install Yahoo widgets to a computer well accustomed to Google products.

Enjoy the [...]

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Tags: Marketing · Technology · Web 2.0

How do you like them Apple stocks?

January 18th, 2007 · No Comments

It has been interesting to see the iPhone backlash get so meta. People who have been criticizing the phone like to point out their dislike remains (comments section), despite all the same old from the traditional media columnists that usually universally love whatever trucks out of Cupertino. The New York Times‘ David Pogue, after getting [...]

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Tags: Marketing · Product debuts · Technology

Recourse in the land of free

December 29th, 2006 · 1 Comment

As a subscriber to multiple magazines, I engage in a transaction of money for printed words. As a result of our postcard contract, the publishing company is bound to pay the postage and deliver me content on a weekly or monthly basis, depending on the terms.
As a user of Google’s relatively popular and free e-mail [...]

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Tags: Advertising · New comms tools · Technology

Turmoil!

December 9th, 2006 · No Comments

Wither the portal as strong business proposition?
Yahoo!’s recent shakeups, AOL’s pretty bad year, and Microsoft’s focus on consumer hardware and Vista have shaken the strength of “portals as solid businesses.” Well, we always have to offer the “Google caveat,” acknowledging that it has some portal-type beta offerings that could change the game.
What is interesting is [...]

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Tags: Marketing · Marketing tools · Technology · Web 2.0

YouTube’s baby steps

November 1st, 2006 · 1 Comment

Am I the only one who feels that YouTube is going through what Napster would (and should) have gone through if the music industry realized the opportunity posed rather than the threats? As such, it’s going to be a turbulent ride. What’s at stake? Oh, the entire user base and more than $1 billion. So, [...]

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Tags: Media · Music · New comms tools · Technology · Television · Web 2.0

Five ways to use YouTube

October 28th, 2006 · 2 Comments

We all know YouTube is the place to get your early 90s music videos…
But there’s also the opportunity to use the site for your business functions. Here are ten ways to use the new Google toy for marketing functions.1) Put your thirty-second spots there. I know a lot of forward-thinking, new media experts recoil at [...]

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Tags: Customer Service · New comms tools · Technology · Web 2.0

Toast - 9.22.2006

September 22nd, 2006 · No Comments

One of about seven-hundred calls for HP’s Mark Hurd to come clean (BusinessWeek)
People to complain about Starbucks 5% more (AP, Yahoo)
Wal-Mart’s competitive reason for selling generic drugs (FastCompany.com)

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Tags: Crisis Communications · Technology · Toast

Toast - 9.21.2006

September 21st, 2006 · No Comments

Fox runs static ad, bypassing consumer’s desire to bypass ad (AP, New York Times) more on this later
HP: woods impossible to navigate (USAToday.com)
UPDATE: WSJ reports that wood path led through communications team (WSJ)
Yahoo, Facebook acquisition? Reportedly in the works (TheStreet.com, citing WSJ)

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Tags: Advertising · New comms tools · Technology · Toast