Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Sports'

More complicated than that

April 18th, 2008 · 1 Comment

I’ve somewhat followed this sports blogger getting Dooced by the Washington Post. Apparently he got fired for this post. It does raise interesting questions of what journalists are allowed to do (and write) in their personal lives. I believe that no journalist should be fired just because he or she blogs on the side (obvious [...]

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Tags: Sports

Advertising notes

September 3rd, 2007 · 1 Comment

Who is going to be the first cat food manufacturer to go with a LOLCat TV ad?

Just started DVR’ing Mad Men. Is it any good?
These ads are weird. I guess Cuba was never mighty, but he’s fallen.
No one agrees with Bob Garfield here, myself included.
Companies should be doing more to link up with fantasy football [...]

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Tags: Advertising · Culture · Marketing · Sports

I like those odds.

August 24th, 2007 · No Comments

My stars. I’m not quite sure how to process the fact that MSNBC.com ran a news item, sourcing a spoof Web site as if it were real.
(Via Gawker)
A writer, purporting to be Al Sharpton, blogged the following at said site: “Consider this: If the police caught Brett Favre running a dolphin-fighting ring out of his [...]

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Tags: Culture · Media · Sports

Self-criticism is good

February 24th, 2007 · No Comments

From the netherworlds of college basketball commentary, comes this piece (sub req’d) of self-exploration and industry chiding, courtesy of ESPN’s Jay Bilas.
Talking sports out of our what? To my fellow talking heads: We need to stop doing something, and we need to stop doing it now. I am just as guilty of this yakking transgression [...]

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Tags: Media · Sports

Peyton, Peyton, Peyton

February 2nd, 2007 · No Comments

Enough about Peyton Manning. Well, maybe after this story.
If you don’t know who Peyton Manning is, consider yourself lucky. The rest of us will have to ponder whether we hate him or not, whether we think he deserves to win the Super Bowl, and whether he’s a nerd or a jock.
What I do find interesting, [...]

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Tags: Advertising · Marketing · Sports

Don’t look back in consternation

January 20th, 2007 · 1 Comment

So, I wrote a column for my employer about the whole CGM/ad business coming up for the Super Bowl.
Essentially, Doritos, NFL, and Chrysler are all, in some form, asking the public to submit videos of or ideas for ads, and their work will make it into the final spot. The Doritos ads, available here, struck [...]

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Tags: Marketing · New comms tools · Sports

Paging Pepsi, Aquafina

January 18th, 2007 · No Comments

UPDATE: No marijuana found in bottle. An odd, odd situation. So, read the rest knowing that Vick has not faced any charges and apparently was not in possession of anything legal.
The quarterback America (especially fantasy football playing America) loves to hate, Michael Vick, has made headlines yesterday by allegedly bringing an illegal substance-hidden water bottle [...]

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Tags: Crisis Communications · Marketing · Sports

Through this, we tie a loose end

January 14th, 2007 · No Comments

My recent rant against recent New Yorker articles left me feeling somewhat empty. Am I just the empty assailant, baying at the publications I may someday want to work for. (Hello New Yorker HR person! I was only joshin’). But seriously, it has always been imperative to make sure you believe in what you write [...]

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Tags: Media · Sports

Damn those changing times

January 11th, 2007 · No Comments

I’ve expressed my admiration for the New Yorker here before. I still love going through it every week, on whatever day it finally decides to find its way to my door. But, recently, I’ve had to admit something quite troubling. I’ve found two recent (nonpolitical) long-form articles to be derivative, antiquated, and, worst of all, [...]

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Tags: Media · Sports

Toast - 10.6.2006

October 6th, 2006 · No Comments

Evangelicals in danger of losing flock? (NYT)
Shafer, with great certitude, tackles Bloomberg (Slate)
Somewhere, some phone company should seize upon this McNabb/Owens spat (Philly Inquirer)

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Tags: Media · Sports · Toast