Ubiquitous Marketing

No one can agree on what constitutes facts anymore (E&P)
Jonah Bloom, AdAge EIC, digs Edelman.com (AdAge)
Sponsors love Cool Zidane, despite tarnished finale to career (WSJ, via Post-Gazette)

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I know; I know. Many (perhaps, even PRWeek) will focus on how GM pulled out of its Survivor sponsorship curiously close to the announcement that teams will be divided by races. And that’s fine. But the question I have, about television sponsorship, in general, is this: what exactly is GM buying with its attachment to [...]

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It was only a matter of time until one of the very savvy hip-hop moguls to elucidate umbrage at recent comments from Cristal’s parent company’s managing director. The MD expressed an understandable curiosity that such an antiquated brand (my words, not his) would find patrons in a supposedly forward-thinking hip-hop community. I did not read [...]

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Hope you’re enjoying the World Cup. Fans in Germany are likely enjoying it a bit more given they’re able to enjoy their own local beer at the stadium, even though Anheuser-Busch is the exclusive beer sponsor of the tournament and, according to reports, was mulling literal enforcement of that phrasing. After much debate, World Cup [...]

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Brand Republic: World Cup sponsors already winning across Europe
Organizers worried about pervasive racism at the tournament. Side note: did anyone notice how similar ESPN’s take on soccer racism was compared to HBO’s Real Sports one that ran months ago? Eerily similar. Nearly Mary Jane’s Last Dance/Dani California similar.
NYTimes among many organizations blogging from World Cup. [...]

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How totally stoked are you for the Germany Cup? So psyched, right? What do you mean you’ve never heard of it? Nudge, nudge, wink, wink. You know, the football competition that includes the world? Yes sir.
Congratulations Yahoo! for your FIFA sponsorship, which allows you to hold a fantasy football game that refers to the World [...]

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Kevin Dugan and I have discussed briefly the Lost-Sprite issue, which is continued at Forrester’s new marketing blog here.
Apparently, per Forrester’s:
Unfortunately, the site couldn’t load. The culprit: too much traffic.
By the time I reached the website, the site had been congested with
traffic from the UK earlier in the evening, all of the east coast
viewers, [...]

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I will have to disagree with Kevin Dugan here.
Watchers (nee fanatics of Lost) witnessed a short ad for the Hanso Foundation in between segments of this week’s episode, directing the intrigued to www.Sublymonal.com or, as it turns out, www.subLYMONal.com. It has all the great underpinnings: it was intriguing, it fit the tone of the fictional [...]

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Mmmmhhh…. Wiener Schnitzel and gross bier. Vienna provides both in the plenitude (not to mention a host of decadent pastries).
Another less publicized offering from this Austrian city is a wonderful city bike system. Below you will find images depicting the ease of which one can go from bipedal metropolitan perambulation to bike pedaling in minutes. [...]

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While in Karlovy Vary, a Czech spa town popular to aging, infirm Russian tourists (it was, I swear, like Cocoon, dubbed in Germany, Russian, and Czech), I noticed the sheer amount of attention the European media was giving Laos and a peculiar ad running for a Webcast with FedEx CEO Frederick Smith and CIO Robert [...]

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