Ubiquitous Marketing

It has been interesting to see the iPhone backlash get so meta. People who have been criticizing the phone like to point out their dislike remains (comments section), despite all the same old from the traditional media columnists that usually universally love whatever trucks out of Cupertino. The New York Times‘ David Pogue, after getting [...]

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I find AT&T’s decision to fold the Cingular brand into AT&T Wireless odd, honestly.
Cingular’s quality of coverage issues aside (because, let’s be honest, which cell phone service is endorsed by everyone?), the CIngular brand has always been associated with mobile phones, as opposed to the much older AT&T. Plus, there’s always the cost of ads [...]

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Apologies to my seven or so readers for the recent silence. A confluence of activities caused me to take a pause. The most important of those activities was the launch of PRWeek blogs - located here, here, and here.
I think I’ll get into more exploratory posts here, while doing the daily stuff there. Unlike most [...]

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My boss had an interview with Scott Baradell of Idea Grove and Media Orchard fame. In this interview, she let slip something that had been consuming quite a bit of my time.
But I can tell you — and let the blogosphere break this story! — that PRWeek will on September 28th be launching free blogs. [...]

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I’m one of those mp3 bloggers you read about. Well, the world of marketing often prohibits me from making my fair contribution, but I write for a Web site that also houses two prolific, excellent bloggers.
We are all very into the nauseating subject of indie rock, which brings up no shortage of marketing coverage.
The latest [...]

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Considering the news coming out of Lost camp that exec. producers may be leaking false “spoilers” and the fact that the show’s fanatics are rapt with excitement rather than disillusioned by chicanery, it is apparent that nothing gets a crowd going like a tease. That leads to a Tickle Me Elmo, an item perhaps long [...]

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While its premise, opening statement, and initial round of posts wildly contradict each other, I still give Idolator a good chance at escaping the Gawker cemetery that claimed Oddjack, Screenhead, and that Drudge competitor.
Even though Idolator will likely step on its own logic five times a day, I learned my lesson with Vice: most kids [...]

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While the overall marketing details of Microsoft’s iPod rival Zune are unknown, music and MP3 bloggers are coming out of their NDA agreements today to review the product. Apparently Microsoft flew bloggers to Seattle to check out the product.
See examples here, here, and here.
Here’s the Web site.
Oh yeah, the traditional press covered it; but you [...]

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Lesson learned: If you wait long enough to cover something, you get your news hook back. Well, at least when you’re writing a blog for your own personal interest.
I’ve noticed the ratcheting up of advertising, promotion, and on-air mentions of ESPN’s MVNO in recent weeks. Honestly, I thought ESPN releasing its own branded phone (when [...]

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I’ll admit: I’ve never thought of AOL as a gutsy company; but that changes today.
They have a lot of work ahead of them if they are, as the NYT reports, going to eliminate the marketing behind their subscription model and likely morph into a free portal competing directly with Google, Yahoo, et. al. (and [...]

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