Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Politics'

Your gov’t listens

May 18th, 2008 · No Comments

We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Tags: Media · New comms tools · Politics

Don’t cower under your Afghan.

March 1st, 2008 · No Comments

I know I’m probably treading with opinions too close to my salaried profession. But I, like probably every other sentient being, have seen and contemplated the new Hillary Clinton 3am ad (here). Apparently, via the WaPo, Clinton strategist and Burson-Marsteller CEO Mark Penn was the author of the ad. I make no claims to the [...]

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Tags: Marketing · Politics

But what do the actors think?

January 6th, 2008 · No Comments

Watching The Wire (Season Five prequel) documentary - The Last Word. It’s pretty good - although giving that much time to Joe Klein, really? - but I’m a little turned off by the actors’ espousing opinions like they are Romenesko. I’m pretty certain they’re just reading the lines, not writing them from personal experience.

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Tags: Culture · Media · Politics · The Wire

Like this wasn’t obvious

February 26th, 2007 · No Comments

Who cares if it’s unfunny (odor jokes!), the Fox News Daily Show satire (so that must be news satire satire) 1/2 Hour News Hour was a pretty significant success for Lord Murdoch’s channel. Per TV Newser: 
The ratings are in for The 1/2 Hour News Hour on FNC. The heavily-promoted premiere delivered 499,000 viewers in the [...]

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Tags: Marketing · Politics · Television

It would be 70 in the shade, if there were leaves on the trees

January 7th, 2007 · No Comments

I am many things; a scientist is not one of them. So I have no clue if global warming has anything to do with today’s weather. But if I were in global warming awareness advocacy, I would be in Brooklyn, shooting b-roll. It’s 70! I just came back from playing soccer… in my shorts…

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Tags: Crisis Communications · Politics

It takes no JFK to do YouTube

December 29th, 2006 · No Comments

The recent praise for John Edwards, for posting a video to YouTube, is weird. Bloggers reacting like he’s going to be the Web 2.0 candidate are fawning up the wrong tree.
Edwards is merely plastered his likeness on every possible avenue, going overboard (the Internet) where it’s virtually free. Call him the blogger’s candidate when he [...]

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Tags: Crisis Communications · Marketing · New comms tools · Politics · Weblogs

The race to the bottom

October 28th, 2006 · No Comments

Regardless of your political persuasion, you have to love the Virginia Senatorial race. There have been caustic campaigns in the past… and allegations of impropriety during previous races, but nothing that has entered such ludicrous heights.
Here’s the most recent information.
I do wonder if the campaign managers are informed about everything that might come out, or [...]

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Tags: Crisis Communications · Politics

Toast - 9.27.2006

September 27th, 2006 · No Comments

If we can’t trust ourselves, can we trust the machines? (Insight Magazine, HuffPo)
Dems say no (SF Chronicle)
Diebold says yes (AP)

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Tags: Crisis Communications · Politics

Toast - 9.25.2006

September 25th, 2006 · No Comments

No one can agree on what constitutes facts anymore (E&P)
Jonah Bloom, AdAge EIC, digs Edelman.com (AdAge)
Sponsors love Cool Zidane, despite tarnished finale to career (WSJ, via Post-Gazette)

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Tags: Media · Politics · Sponsorships · Sports · Toast

Toast - 9.19.2006

September 19th, 2006 · No Comments

Amp’d subscriptions reach 50,000, RPU (revenue per user) double industry average (MediaPost)
Media reports: GM and Ford contemplating alliance (Boston Globe)
US Government uploading anti-drug commercials to YouTube (AP/Newsvine)

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Tags: Politics · Toast · Web 2.0