Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, director at Attention. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'New comms tools'

Attention social media nerds

November 15th, 2008 · No Comments

Posting a video on YouTube does not a social media president make. Effective, but he’s not going to be reading the comments. And, if he does, he will be reading them for the same reason we all do. To see how long discourse can remain civil before someone compares someone else to Hitler.

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Tags: New comms tools · Word-of-mouth

On FriendFeed

July 7th, 2008 · No Comments

I need to check the actual stats, but it doesn’t seem to be moving any needles on our traffic. I wonder if this commentary is more apt than I originally thought.

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Tags: New comms tools

There’s almost a business idea in this…

June 7th, 2008 · No Comments

That I think I shouldn’t blog about it. But, there’s this lunch place near work that makes a transcendental (ethereal?) sandwich of carrots, hummus, avocado, and greens. It is awesome. But the place is always small and packed. So… they lose a lot of customers who go on to substandard meals elsewhere. But what if [...]

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Tags: New comms tools

The price of inaction

May 26th, 2008 · No Comments

So, I’m setting up Twitter and FriendFeed accounts for PRWeek. I have no idea how they will be deployed (and, you know, we have a fully packed Facebook group, and still not sure how to harness that). But the price of inaction is to cede the future to a competitor.

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Tags: New comms tools · Web 2.0

Your gov’t listens

May 18th, 2008 · No Comments

We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Tags: Media · New comms tools · Politics

Knute! Knot! Knol!

December 15th, 2007 · No Comments

There is no consensus about mighty Google once you leave the search realm behind. Personally, I get a little excited everytime Google releases a new product. I use Google Docs on my Macbook instead of spending hundreds of dollars on Word (oh, but what will I ever do without Passport!?!?!), switched from a Yahoo!/Hotmail confluence [...]

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Tags: Branding · Culture · New comms tools

I’ve lived in the belly of the Web 2.0 beast

June 23rd, 2007 · No Comments

And that home can be found here (via Valleywag)

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Tags: Marketing · New comms tools

Auger

June 10th, 2007 · 1 Comment

One man’s opinion, but here it is.
I have never enjoyed MySpace. I’m on it, but the profile, I’m sure, has grown stagnant. And I completely understand the benefits of social networks. After hearing about the joys of Facebook one too many times — my breaking point occurred here — I joined up. And I’m now [...]

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Tags: Marketing · Marketing tools · New comms tools

Whither niche?

June 9th, 2007 · No Comments

I know I count former Weblogs Inc. bloggers as readers, so maybe they’ll answer this privately, but what happened to all their niche blogs? Did they just slowly go to pasture (look at how many are on hiatus or retired). Or was it an abrupt end? I guess AOL just wanted the major ones. Knowing [...]

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Tags: New comms tools · Weblogs

Don’t look back in consternation

January 20th, 2007 · 1 Comment

So, I wrote a column for my employer about the whole CGM/ad business coming up for the Super Bowl.
Essentially, Doritos, NFL, and Chrysler are all, in some form, asking the public to submit videos of or ideas for ads, and their work will make it into the final spot. The Doritos ads, available here, struck [...]

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Tags: Marketing · New comms tools · Sports