Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'New comms tools'

There’s almost a business idea in this…

June 7th, 2008 · No Comments

That I think I shouldn’t blog about it. But, there’s this lunch place near work that makes a transcendental (ethereal?) sandwich of carrots, hummus, avocado, and greens. It is awesome. But the place is always small and packed. So… they lose a lot of customers who go on to substandard meals elsewhere. But what if [...]

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Tags: New comms tools

The price of inaction

May 26th, 2008 · 1 Comment

So, I’m setting up Twitter and FriendFeed accounts for PRWeek. I have no idea how they will be deployed (and, you know, we have a fully packed Facebook group, and still not sure how to harness that). But the price of inaction is to cede the future to a competitor.

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Tags: New comms tools · Web 2.0

Your gov’t listens

May 18th, 2008 · No Comments

We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Tags: Media · New comms tools · Politics

Knute! Knot! Knol!

December 15th, 2007 · No Comments

There is no consensus about mighty Google once you leave the search realm behind. Personally, I get a little excited everytime Google releases a new product. I use Google Docs on my Macbook instead of spending hundreds of dollars on Word (oh, but what will I ever do without Passport!?!?!), switched from a Yahoo!/Hotmail confluence [...]

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Tags: Branding · Culture · New comms tools

I’ve lived in the belly of the Web 2.0 beast

June 23rd, 2007 · No Comments

And that home can be found here (via Valleywag)

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Tags: Marketing · New comms tools

Auger

June 10th, 2007 · 1 Comment

One man’s opinion, but here it is.
I have never enjoyed MySpace. I’m on it, but the profile, I’m sure, has grown stagnant. And I completely understand the benefits of social networks. After hearing about the joys of Facebook one too many times — my breaking point occurred here — I joined up. And I’m now [...]

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Tags: Marketing · Marketing tools · New comms tools

Whither niche?

June 9th, 2007 · No Comments

I know I count former Weblogs Inc. bloggers as readers, so maybe they’ll answer this privately, but what happened to all their niche blogs? Did they just slowly go to pasture (look at how many are on hiatus or retired). Or was it an abrupt end? I guess AOL just wanted the major ones. Knowing [...]

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Tags: New comms tools · Weblogs

Don’t look back in consternation

January 20th, 2007 · 1 Comment

So, I wrote a column for my employer about the whole CGM/ad business coming up for the Super Bowl.
Essentially, Doritos, NFL, and Chrysler are all, in some form, asking the public to submit videos of or ideas for ads, and their work will make it into the final spot. The Doritos ads, available here, struck [...]

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Tags: Marketing · New comms tools · Sports

Rare, but true: both sides win

January 17th, 2007 · No Comments

Both Netflix and Blockbuster, bitter rivals, have made news recently for two completely different (and very similar) ways.
Netflix is living up to its role as a “dot-com-only, therefore able to be more nimble” provider by starting to offer streamed movies over the Internet. The postal service can breathe; users can only stream one hour per [...]

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Tags: Customer Service · Film · Marketing · New comms tools

Recourse in the land of free

December 29th, 2006 · 1 Comment

As a subscriber to multiple magazines, I engage in a transaction of money for printed words. As a result of our postcard contract, the publishing company is bound to pay the postage and deliver me content on a weekly or monthly basis, depending on the terms.
As a user of Google’s relatively popular and free e-mail [...]

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Tags: Advertising · New comms tools · Technology