Ubiquitous Marketing

Speaking from purely a content-meaningful perspective, I’ve stopped caring so much about page views of stories. That’s not to say there isn’t relevance in page view stats for advertisers or in the ranking sense (my site gets X page views a month)…
But I’m tired of getting emotional about stories that are not that great that [...]

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I do believe that all print will go away some day. Ergo, I do believe at some time in the future, print will die. Anyone plugged into the media environment who saw the Christian Science Monitor go online only would be foolish to not agree. Yet - few can bring themselves to admit it! Last [...]

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So… this is taking on a life of its own. I guess I can understand that some people are not a fan of the idea, but I’m a little surprised that a few people are upset. If anyone cares, I got the idea for it from a tournament that I ran on my music blog [...]

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The New York Times gets around to writing about “Garfield Without Garfield” - and links to one blog who had one thing to say about the site once. BUT DOES NOT LINK TO THE ACTUAL WEB SITE THAT SERVES AS THE SUBJECT OF THE PIECE. Um, okay.

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Tomorrow, you’ll find a lot of interesting stories, analyses, and features that focus on the PR industry. What you won’t find, however, is something - anything - on Scott McClellan. Arguably the biggest story in a couple of weeks involving a PR person, and we have no coverage. This is a mistake on our part [...]

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We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Rob Walker is exactly right in this post, where he talks about sustainable clothing manufacturer/retailer Nau. Nau is now closing operations. Although he clarifies later. This point should be taught and taught and taught in all journalism, business, and marketing classes.
Obviously, I’m glad I didn’t decide to write about the brand in Consumed. But that’s [...]

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Does the Newsday office sit on a surplus of oil? Because I’m curious as to why there is such a fuss. I guess I should be happy to hear about people really valuing print, though. Maybe Nelson was wrong.

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I was quoted for a recent story. The quote was fine, but the set-up paragraph was way off. It made my completely positive quote seem cynical and negative. I wonder - do I own that space? I mean, if it’s implying the context behind my quote, it should reflect my intentions, no? In any event, [...]

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I’ve admittedly fallen way behind on providing The Wire updates. Rather than flail three weeks behind, getting around to providing my thoughts on the final episode in 2009, I think I will just throw out some bullet points and consider us all square. Deal.
1) The newsroom scenes have improved. There’s still a bit high-mindedness that [...]

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