Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Media'

It’s a joke, right?

June 1st, 2008 · No Comments

The New York Times gets around to writing about “Garfield Without Garfield” - and links to one blog who had one thing to say about the site once. BUT DOES NOT LINK TO THE ACTUAL WEB SITE THAT SERVES AS THE SUBJECT OF THE PIECE. Um, okay.

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Tags: Media · Web 2.0

Fog of war

June 1st, 2008 · 1 Comment

Tomorrow, you’ll find a lot of interesting stories, analyses, and features that focus on the PR industry. What you won’t find, however, is something - anything - on Scott McClellan. Arguably the biggest story in a couple of weeks involving a PR person, and we have no coverage. This is a mistake on our part [...]

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Tags: Media

Your gov’t listens

May 18th, 2008 · No Comments

We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Tags: Media · New comms tools · Politics

Nau what?

May 3rd, 2008 · No Comments

Rob Walker is exactly right in this post, where he talks about sustainable clothing manufacturer/retailer Nau. Nau is now closing operations. Although he clarifies later. This point should be taught and taught and taught in all journalism, business, and marketing classes.
Obviously, I’m glad I didn’t decide to write about the brand in Consumed. But that’s [...]

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Tags: Green · Marketing · Media

Nelson was wrong?

April 30th, 2008 · No Comments

Does the Newsday office sit on a surplus of oil? Because I’m curious as to why there is such a fuss. I guess I should be happy to hear about people really valuing print, though. Maybe Nelson was wrong.

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Tags: Media

Not misquoted, but not quite accurate

April 4th, 2008 · No Comments

I was quoted for a recent story. The quote was fine, but the set-up paragraph was way off. It made my completely positive quote seem cynical and negative. I wonder - do I own that space? I mean, if it’s implying the context behind my quote, it should reflect my intentions, no? In any event, [...]

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Tags: Media

Recent episodes: a condensation

February 18th, 2008 · No Comments

I’ve admittedly fallen way behind on providing The Wire updates. Rather than flail three weeks behind, getting around to providing my thoughts on the final episode in 2009, I think I will just throw out some bullet points and consider us all square. Deal.
1) The newsroom scenes have improved. There’s still a bit high-mindedness that [...]

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Tags: Culture · Media · Television · The Wire

Episode Three: Fabric torn reveals fabrications

January 28th, 2008 · 2 Comments

Perhaps we journalists are too blame. A heightened expectation for Simon’s takedown of newspaper erosion was met with great enthusiasm, then disappointment. But — even if we are guilty of being too close to the source - the newspaper angle is, ultimately, of nugatory concern. Even if the last scene takes place in a gutted [...]

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Tags: Culture · Media · Television · The Wire

McNulty’s gambit

January 14th, 2008 · No Comments

The Internets provide mixed results from episode 2, and I have to concur. The Baltimore Sun storyline was a little more interesting than I had expected (and, perhaps I am merely influenced by my visitor last week), but I join the dissenters in fearing a heavy-handed fabulist storyline (so, it was intimated, the golden boy [...]

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Tags: Culture · Media · Television · The Wire

The Wire: Episode One

January 9th, 2008 · No Comments

I planned to do this write up earlier, but I had a special visitor. The theme for this episodes, unsurprisingly given the title “More with Less” is about the eroding resources for all of the estates: politics, administration, judiciary, and journalism. You could make an argument that the unofficial “fifth estate”, controlled substances, are also [...]

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Tags: Culture · Media · The Wire