Ubiquitous Marketing

To care about search-engine rankings is to cede some level of privacy  and internal thoughts (also, free time). That’s what Matt Creamer described in his piece in AdAge (which I just got around to reading). He let Reprise Media give him a SEO boost, which included the launch of a blog.
I took a similar path [...]

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Is it a bit weird that America’s best marketer is most commonly known for being a TV director?

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One man’s opinion, but here it is.
I have never enjoyed MySpace. I’m on it, but the profile, I’m sure, has grown stagnant. And I completely understand the benefits of social networks. After hearing about the joys of Facebook one too many times — my breaking point occurred here — I joined up. And I’m now [...]

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Wither the portal as strong business proposition?
Yahoo!’s recent shakeups, AOL’s pretty bad year, and Microsoft’s focus on consumer hardware and Vista have shaken the strength of “portals as solid businesses.” Well, we always have to offer the “Google caveat,” acknowledging that it has some portal-type beta offerings that could change the game.
What is interesting is [...]

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So, as I documented here, ABC show Lost spent the summer keeping fans interested through the use of alternative reality games. The question is: does any of that bleed into the show tonight? Anyone have thoughts?

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I can appreciate that it’s tempting for you, marketer, perhaps as you’re frittering away your Friday afternoon, but wanting to face the weekend at least somewhat doing some client work, to mess around on Digg or MySpace or any number of places one can go, anonymously, and score a quick hit for the home team.
Many [...]

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Would have to be the Lost peripheral activities.
Some examples here and here.

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I wish there was a widget to show the relative understanding of any topic in the world. If we could somehow chart how the adoption of MySpace, YouTube, SecondLife spread by an Internet Typhoid Mary (poor, historically branded lady) to Johnny CMO. I ask, because I wonder exactly where I am on the curve of [...]

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Despite a lingering fear that I resorted to too many cliches (though I hope the slight tweaks made it bearable), I really enjoyed writing my recent PRWeek column - to appear both online and in print. Here’s
a snippet:
What Renegade was getting at - and what bears repeating - is that marketing is not spackle, and [...]

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I came across an interesting thought yesterday as the subway took me home from a post-work drink. While I was listening to Ice Cube and reading the New Yorker, I realized that my demographic was, indeed, very small. Small like… perhaps Sasha Frere-Jones and about sixty-five other people. It might take a one-in-one-thousand shot for [...]

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