Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Marketing'

Nau what?

May 3rd, 2008 · No Comments

Rob Walker is exactly right in this post, where he talks about sustainable clothing manufacturer/retailer Nau. Nau is now closing operations. Although he clarifies later. This point should be taught and taught and taught in all journalism, business, and marketing classes.
Obviously, I’m glad I didn’t decide to write about the brand in Consumed. But that’s [...]

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Tags: Green · Marketing · Media

‘Tis true

March 4th, 2008 · No Comments

NEW YORK: Haymarket Media has promoted Julia Hood to the role of publishing director of PRWeek and Keith O’Brien to the position of PRWeek editor-in-chief. Hood, who was previously editor-in-chief, will report to Lisa Kirk, Haymarket managing director, marketing and technology publications. O’Brien, who was previously executive editor, will report to Hood.

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Tags: Marketing

Don’t cower under your Afghan.

March 1st, 2008 · No Comments

I know I’m probably treading with opinions too close to my salaried profession. But I, like probably every other sentient being, have seen and contemplated the new Hillary Clinton 3am ad (here). Apparently, via the WaPo, Clinton strategist and Burson-Marsteller CEO Mark Penn was the author of the ad. I make no claims to the [...]

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Tags: Marketing · Politics

So…

February 20th, 2008 · No Comments

I’m a tumblr, now. I’m hoping to get energy to publish more marketing stuff on here, but, for oddball, (mostly) nonmarketing stuff: go here.

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Tags: Marketing

Gold at the end of the rainbow

November 11th, 2007 · 1 Comment

I finally got around to participating in Radiohead’s digital album experiment (paying two pounds, which is much more than, apparently, the majority). Moral superiority, check please.
What I failed to realize when the news hit was, regardless of how much coin the band  makes from the actual sales, they’ve just built a most impressive consumer database. [...]

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Tags: 18-35 marketing · Culture · Marketing · Music

Tell us how you really feel!

October 29th, 2007 · No Comments

In a NYT article about NBC’s hilarious 30 Rock, reporter Edward Wyatt, reports on a six-second jump cut to a fake music video (f. Tracey Morgan) called “Werewolf Bar Mitzvah.” These quick takes are often the most integral part to the show’s humor, so it’s not terribly surprising that the Grey Lady devoted space to [...]

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Tags: Advertising · Marketing · Television

And it’s live

October 26th, 2007 · 2 Comments

Check it.

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Tags: Marketing

Advertising notes

September 3rd, 2007 · 1 Comment

Who is going to be the first cat food manufacturer to go with a LOLCat TV ad?

Just started DVR’ing Mad Men. Is it any good?
These ads are weird. I guess Cuba was never mighty, but he’s fallen.
No one agrees with Bob Garfield here, myself included.
Companies should be doing more to link up with fantasy football [...]

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Tags: Advertising · Culture · Marketing · Sports

Renaissance

July 15th, 2007 · No Comments

Is it a bit weird that America’s best marketer is most commonly known for being a TV director?

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Tags: Advertising · Marketing · Marketing tools · Weblogs

I’ve lived in the belly of the Web 2.0 beast

June 23rd, 2007 · No Comments

And that home can be found here (via Valleywag)

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Tags: Marketing · New comms tools