Ubiquitous Marketing

Rob Walker is exactly right in this post, where he talks about sustainable clothing manufacturer/retailer Nau. Nau is now closing operations. Although he clarifies later. This point should be taught and taught and taught in all journalism, business, and marketing classes.
Obviously, I’m glad I didn’t decide to write about the brand in Consumed. But that’s [...]

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… but I’m moderating a pretty cool (free) webcast for PRWeek. Deets and sign up link below
Greening your pitch: Using media relations and Web 2.0 technologies in the era of sustainability
Date: Tuesday, August 7, 2007
Time: 12 pm EST/9 am PST
Click Here to Register Today
Companies are going green as never before, in both operations and products. [...]

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I urge you to check out Target Green, a PRWeek blog dedicated to our conference on green matter. Conference details here.
I really wish I hadn’t taken to blogging. Otherwise I wouldn’t obsess about making that blog better (I’m obsessing about making that blog better - tell me how to!) in the six seconds of free [...]

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I have it in my mind to keep a running tally of green initiatives. Let see if I can, without stretching, document a new announcement every work day.
That brings us to today; an announcement from an unsurprising entity: SXSW. Their choice? Offsetting carbon emissions.
SXSW has offset 100% of 250 metric tons of carbon emissions by [...]

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Lost amidst the vapid commentary, inane clothing discussions, and terse interviews with the hilariously bored super couple Brad Pitt and Angelina Jolie was the short description of EMA & E! Golden Green Party Presented by Lexus.
Here is a graf on the set-up
The EMA and E! party being hosted at 9900 Wilshire will be a truly [...]

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