Ubiquitous Marketing

Speaking about the Web-only release of Jackass 2.5 (extra bits from Jackass 2)…
 “There’s more vomiting, nudity and defecation,” one executive said, speaking more candidly than the companies involved had agreed to and on condition of anonymity. “The stuff that consumers really want.”

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Having already discussed Studio 60 on the Sunset Strip’s portrayal of the media, I was unsurprised by Extras‘ (not Extra, mind you) take on the fourth estate (related: How bad was this recent episode, the one with Daniel Radcliffe? I would say quite bad. The media should put away their Ricky Gervais’ anointing oils, as [...]

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I have it in my mind to keep a running tally of green initiatives. Let see if I can, without stretching, document a new announcement every work day.
That brings us to today; an announcement from an unsurprising entity: SXSW. Their choice? Offsetting carbon emissions.
SXSW has offset 100% of 250 metric tons of carbon emissions by [...]

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Both Netflix and Blockbuster, bitter rivals, have made news recently for two completely different (and very similar) ways.
Netflix is living up to its role as a “dot-com-only, therefore able to be more nimble” provider by starting to offer streamed movies over the Internet. The postal service can breathe; users can only stream one hour per [...]

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Lost amidst the vapid commentary, inane clothing discussions, and terse interviews with the hilariously bored super couple Brad Pitt and Angelina Jolie was the short description of EMA & E! Golden Green Party Presented by Lexus.
Here is a graf on the set-up
The EMA and E! party being hosted at 9900 Wilshire will be a truly [...]

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Here’s my Saturday thought on YouTube and the deals it will attempt to broker with content producers: the Universals of the world should not do it.
But signing a deal with YouTube.com/Google and working out some sort of revenue share, they are essentially abdicating the necessary decision as to how they view their online strategy.
There are [...]

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If I were in the movie business, and I had the rights to a movie that grossed $58 million in theatres and $19 million in DVD sales, I’d probably want to flogged that horse to death trying to extract as much value of it as possible. The movie (which I haven’t seen, natch) inexplicably [...]

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Seth Stevenson reviews What Sticks (Slate)
HP woes continue (New York Times)
Disney sells 125,000 movies through iTunes in less than a week (AP, via TechCrunch)

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Is the Hollywood system in for a dramatic change? Granted I’m certainly not an expert on the history of Hollywood, but a combination of unique situations culminating into results that seem less-than-positive for the land where movies are born makes me curious. I’ll explain.
Everyone had quite the laugh (save for, perhaps, Tom Cruise and Paramount’s [...]

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Communicators, communicators: for the love of all things lovable, press for that seat at the executive table.
I obviously don’t know where/when Paramount’s PR people got involved with the decisions around the shutting down of a movie blog: The Movie Blog, but this should never had come to the fore.
There were enough of you in the [...]

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