Ubiquitous Marketing

Now, I’m just speaking as a person here. I have officially taken off my professional hat.
Having spent half of my day at AlwaysOn (which my employer served as one of many sponsors), I find conferences odd. Maybe it’s because most of the people in attendance are not people I deal with on a daily basis. [...]

[Read more →]

Lost amidst the vapid commentary, inane clothing discussions, and terse interviews with the hilariously bored super couple Brad Pitt and Angelina Jolie was the short description of EMA & E! Golden Green Party Presented by Lexus.
Here is a graf on the set-up
The EMA and E! party being hosted at 9900 Wilshire will be a truly [...]

[Read more →]

The controversial British movie depicting a 2007 assassination of President Bush will receive a “wide release” in the US, after being acquired by Newmarket Films, the distributor that previously handled Mel Gibson’s Passion of the Christ (Reuters, CNN).
Investors say Bristol-Myers Squibb is still under great duress (Reuters, Washington Post)
Apple delivers digital movie downloads, new iPods, [...]

[Read more →]

I’ve spoken much about my desire to see corporations get more involved in underwriting activities for niche demos and psychos – but I haven’t really explored the opportunity for politicians to do the same. Now, politicians, for sure get their star-struck celebrities to join them at events, but why don’t they use their war chest [...]

[Read more →]

Much hay about a letter from Baker & McKenzie LLP to Boing Boing, cautioning the "directory of wonderful things" that it would be monitoring the Web site to ensure there was no unauthorized streaming of World Cup matches, warning legal action would likely follow (via Stuart Bruce).
While such a preemptive bromide for a series [...]

[Read more →]

Per its upfront, NBC has decided to launch two shows critics and fans both call quite similar:
Studio 60 on the Sunset Strip debuts at 9 pm (Thursday)
Starring Matthew Perry, Amanda Peet,and DL Hughley; created by Aaron Sorkin
Behind the scenes look at fictionalized sketch show.
30 Rock debuts at 9:30 (Wednesday)
Starring Tina Fey, Alec Baldwin, [...]

[Read more →]

Kevin Dugan and I have discussed briefly the Lost-Sprite issue, which is continued at Forrester’s new marketing blog here.
Apparently, per Forrester’s:
Unfortunately, the site couldn’t load. The culprit: too much traffic.
By the time I reached the website, the site had been congested with
traffic from the UK earlier in the evening, all of the east coast
viewers, [...]

[Read more →]

I will have to disagree with Kevin Dugan here.
Watchers (nee fanatics of Lost) witnessed a short ad for the Hanso Foundation in between segments of this week’s episode, directing the intrigued to www.Sublymonal.com or, as it turns out, www.subLYMONal.com. It has all the great underpinnings: it was intriguing, it fit the tone of the fictional [...]

[Read more →]

Per NYTimes.
Others chided the so-called mainstream media, including The New York
Times, which ignored Mr. Colbert’s remarks while writing about the
opening act, a self-deprecating bit Mr. Bush did with a Bush
impersonator.

… Maybe Alanis Morissette would have not had to resort to using completely bunk examples of "irony" in her poorly-named Ironic song. Has it been over [...]

[Read more →]

If you spend your days wallowing on the Internet, you know the Best Buy story where ImprovEverywhere’s engaged in some tomfoolery by sending 50 or so members to Best Buy dressed in blue shirts in order to confound the patrons.
And, from IE’s point of view, it worked, as baffled customers had to endure people [...]

[Read more →]