Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Design'

News flash: the Internet is swell

February 8th, 2007 · No Comments

I’m working on a post about the new Arcade Fire album (Neon Bible) for a post on my (along with others) music blog, so I was looking for a picture in Google Images. On a lark, I entered in Biblesaurus. And, lo, score! Thank you Polish?/Slavic? church.

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Tags: Design · Web 2.0

Marketing is not spackle

August 31st, 2006 · 2 Comments

Despite a lingering fear that I resorted to too many cliches (though I hope the slight tweaks made it bearable), I really enjoyed writing my recent PRWeek column - to appear both online and in print. Here’s
a snippet:
What Renegade was getting at - and what bears repeating - is that marketing is not spackle, and [...]

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Tags: Branding · Crisis Communications · Customer Service · Design · Marketing tools

Marketing taste

August 27th, 2006 · No Comments

In the same conversation alluded to two posts agao, the intersection of Apple, design, and marketing came up. My contention, flawed or brilliant as it may be, was that Apple gets a huge pass on glitches and iPod frowny faces. Dell, on the other hand, gets no such pass because its design conveys a product [...]

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Tags: Branding · Design · Food · Marketing · Ubiquitous