Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries Tagged as 'Crisis Communications'

Paging Pepsi, Aquafina

January 18th, 2007 · No Comments

UPDATE: No marijuana found in bottle. An odd, odd situation. So, read the rest knowing that Vick has not faced any charges and apparently was not in possession of anything legal.
The quarterback America (especially fantasy football playing America) loves to hate, Michael Vick, has made headlines yesterday by allegedly bringing an illegal substance-hidden water bottle [...]

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Tags: Crisis Communications · Marketing · Sports

It would be 70 in the shade, if there were leaves on the trees

January 7th, 2007 · No Comments

I am many things; a scientist is not one of them. So I have no clue if global warming has anything to do with today’s weather. But if I were in global warming awareness advocacy, I would be in Brooklyn, shooting b-roll. It’s 70! I just came back from playing soccer… in my shorts…

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Tags: Crisis Communications · Politics

It takes no JFK to do YouTube

December 29th, 2006 · No Comments

The recent praise for John Edwards, for posting a video to YouTube, is weird. Bloggers reacting like he’s going to be the Web 2.0 candidate are fawning up the wrong tree.
Edwards is merely plastered his likeness on every possible avenue, going overboard (the Internet) where it’s virtually free. Call him the blogger’s candidate when he [...]

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Tags: Crisis Communications · Marketing · New comms tools · Politics · Weblogs

The race to the bottom

October 28th, 2006 · No Comments

Regardless of your political persuasion, you have to love the Virginia Senatorial race. There have been caustic campaigns in the past… and allegations of impropriety during previous races, but nothing that has entered such ludicrous heights.
Here’s the most recent information.
I do wonder if the campaign managers are informed about everything that might come out, or [...]

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Tags: Crisis Communications · Politics

Toast - 9.27.2006

September 27th, 2006 · No Comments

If we can’t trust ourselves, can we trust the machines? (Insight Magazine, HuffPo)
Dems say no (SF Chronicle)
Diebold says yes (AP)

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Tags: Crisis Communications · Politics

Toast - 9.26.2006

September 26th, 2006 · No Comments

Lawsuits filed over AOL search data kerfuffle (AP, via Consumerist)
Poynter: the TV show? (E&P)
New Yorker discusses toast, but not my Toast (New Yorker)

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Tags: Crisis Communications · Media · Television · Toast

Toast - 9.22.2006

September 22nd, 2006 · No Comments

One of about seven-hundred calls for HP’s Mark Hurd to come clean (BusinessWeek)
People to complain about Starbucks 5% more (AP, Yahoo)
Wal-Mart’s competitive reason for selling generic drugs (FastCompany.com)

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Tags: Crisis Communications · Technology · Toast

Toast - 9.18.2006

September 18th, 2006 · No Comments

Spinach E. coli nightmare continues (AP, CNN.com)
Yahoo to launch integrated marketing campaign (Reuters, CNNMoney.com)
Why not chat with a Detroit corpse collector? (NYT Video)

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Tags: Crisis Communications · Food · Technology · Web 2.0

HP investigation included spokesperson

September 17th, 2006 · No Comments

It turns out journalists weren’t the only ones investigated in the HP leak crisis; the investigator also apparently accessed the phone records of company spokesman Michael Moeller.
Per the AP:

Moeller, a former reporter at BusinessWeek and PC Week, said that HP Chief Executive Mark Hurd and Chairwoman Patricia C. Dunn had both apologized to him.

A [...]

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Tags: Crisis Communications · Marketing · Technology · Ubiquitous

TOTD: Corporate reputation? Who cares, I got to play WoW on something

September 15th, 2006 · No Comments

As the weekend winds down, the thought of the day is corporate reputation and its affect on the public. If the public truly cares about the public travails of HP and Dell (the IR woes and the customer service), who, exactly, will they buy their computers from? Apple? Me?
Corporate reputation is an incredibly important concept [...]

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Tags: Crisis Communications · TOTD