Ubiquitous Marketing

I’ve spoken much about my desire to see corporations get more involved in underwriting activities for niche demos and psychos – but I haven’t really explored the opportunity for politicians to do the same. Now, politicians, for sure get their star-struck celebrities to join them at events, but why don’t they use their war chest [...]

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Is the Hollywood system in for a dramatic change? Granted I’m certainly not an expert on the history of Hollywood, but a combination of unique situations culminating into results that seem less-than-positive for the land where movies are born makes me curious. I’ll explain.
Everyone had quite the laugh (save for, perhaps, Tom Cruise and Paramount’s [...]

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I know; I know. Many (perhaps, even PRWeek) will focus on how GM pulled out of its Survivor sponsorship curiously close to the announcement that teams will be divided by races. And that’s fine. But the question I have, about television sponsorship, in general, is this: what exactly is GM buying with its attachment to [...]

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Hope you’re enjoying the World Cup. Fans in Germany are likely enjoying it a bit more given they’re able to enjoy their own local beer at the stadium, even though Anheuser-Busch is the exclusive beer sponsor of the tournament and, according to reports, was mulling literal enforcement of that phrasing. After much debate, World Cup [...]

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How totally stoked are you for the Germany Cup? So psyched, right? What do you mean you’ve never heard of it? Nudge, nudge, wink, wink. You know, the football competition that includes the world? Yes sir.
Congratulations Yahoo! for your FIFA sponsorship, which allows you to hold a fantasy football game that refers to the World [...]

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If you’re in the Venn Diagram of those who read this blog, watch Lost, and care about marketing, this is likely not news to you. But… Jeep signed on as the next 30-second, Lost-tied-in advertiser. The ad, running in between scenes from this week’s show, directs viewers to Letyourcompassguideyou.com.
Previous advertiser was Sprite.
Tags: Hanso Foundation Sprite [...]

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Kevin Dugan and I have discussed briefly the Lost-Sprite issue, which is continued at Forrester’s new marketing blog here.
Apparently, per Forrester’s:
Unfortunately, the site couldn’t load. The culprit: too much traffic.
By the time I reached the website, the site had been congested with
traffic from the UK earlier in the evening, all of the east coast
viewers, [...]

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I will have to disagree with Kevin Dugan here.
Watchers (nee fanatics of Lost) witnessed a short ad for the Hanso Foundation in between segments of this week’s episode, directing the intrigued to www.Sublymonal.com or, as it turns out, www.subLYMONal.com. It has all the great underpinnings: it was intriguing, it fit the tone of the fictional [...]

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Mmmmhhh…. Wiener Schnitzel and gross bier. Vienna provides both in the plenitude (not to mention a host of decadent pastries).
Another less publicized offering from this Austrian city is a wonderful city bike system. Below you will find images depicting the ease of which one can go from bipedal metropolitan perambulation to bike pedaling in minutes. [...]

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Does (George) Clooney like Budweiser? Can I be forgiven if I’m skeptical at the image of Clooney nursing a Bud as he drafts his next Condi Rice joke?
This leads us to AmEx commercials, which draft celebrities to explain "their lives" with the culminating statement being, "My card is American Express."
Previously celebrities have included Robert DeNiro, [...]

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