Ubiquitous Marketing

In a NYT article about NBC’s hilarious 30 Rock, reporter Edward Wyatt, reports on a six-second jump cut to a fake music video (f. Tracey Morgan) called “Werewolf Bar Mitzvah.” These quick takes are often the most integral part to the show’s humor, so it’s not terribly surprising that the Grey Lady devoted space to [...]

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Who is going to be the first cat food manufacturer to go with a LOLCat TV ad?

Just started DVR’ing Mad Men. Is it any good?
These ads are weird. I guess Cuba was never mighty, but he’s fallen.
No one agrees with Bob Garfield here, myself included.
Companies should be doing more to link up with fantasy football [...]

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Is it a bit weird that America’s best marketer is most commonly known for being a TV director?

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Geico caveman ad campaign (which, virtually everyone loves), is being turned into a sitcom. Of course.
AdRants gets in a pretty good line.
Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams [...]

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I’m more than a little tired of manufactured hype re: the Super Bowl re: companies debuting their buzz-y advertisements.
When I was in Dublin for the 2001 Super Bowl, I was forced to watch Sky commericals for Ahhh Bisto and Boots, as the network only picked up the game feed. I survived.
Tis the time of the [...]

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Enough about Peyton Manning. Well, maybe after this story.
If you don’t know who Peyton Manning is, consider yourself lucky. The rest of us will have to ponder whether we hate him or not, whether we think he deserves to win the Super Bowl, and whether he’s a nerd or a jock.
What I do find interesting, [...]

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I find AT&T’s decision to fold the Cingular brand into AT&T Wireless odd, honestly.
Cingular’s quality of coverage issues aside (because, let’s be honest, which cell phone service is endorsed by everyone?), the CIngular brand has always been associated with mobile phones, as opposed to the much older AT&T. Plus, there’s always the cost of ads [...]

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As a subscriber to multiple magazines, I engage in a transaction of money for printed words. As a result of our postcard contract, the publishing company is bound to pay the postage and deliver me content on a weekly or monthly basis, depending on the terms.
As a user of Google’s relatively popular and free e-mail [...]

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Here’s my Saturday thought on YouTube and the deals it will attempt to broker with content producers: the Universals of the world should not do it.
But signing a deal with YouTube.com/Google and working out some sort of revenue share, they are essentially abdicating the necessary decision as to how they view their online strategy.
There are [...]

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And how they’re going about it all wrong
As I wrote here on Thursday, Fox is running static ads, bypassing consumer’s desire to bypass ads. Times reports:
Jon Hollett, a Fox International spokesman, said the company was experimenting with ways to get its messages to DVR users who routinely breeze through ads without antagonizing real-time vieweHollettroadcasting a flat, [...]

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