Ubiquitous Marketing

I finally got around to participating in Radiohead’s digital album experiment (paying two pounds, which is much more than, apparently, the majority). Moral superiority, check please.
What I failed to realize when the news hit was, regardless of how much coin the band  makes from the actual sales, they’ve just built a most impressive consumer database. [...]

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So, Warner Music signs a deal with YouTube, whereby it will transfer thousands and videos to the site, so they can be used legally. The interesting nugget, brought to the fore by the excellent 463 Communications blog, is this (AP quotes):
To make the deal happen, YouTube developed a royalty-tracking system that will detect when [...]

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If you’ve followed the ONDCP’s anti-marijuana ads closely, you may have noticed a dramatic change in the tenor, focus, and messaging displayed in recent ads.
Long a bastion for alarmist rhetoric (portraying casual use of drugs as supporting terrorism and marijuana use leading to consenting to sex because of aloofness), the ONDCP has to deal with [...]

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I came across an interesting thought yesterday as the subway took me home from a post-work drink. While I was listening to Ice Cube and reading the New Yorker, I realized that my demographic was, indeed, very small. Small like… perhaps Sasha Frere-Jones and about sixty-five other people. It might take a one-in-one-thousand shot for [...]

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David Carr hypothesizes about a MySpace demise.
Much like they did with the high school kid who hosted all the parties because his parents were negligent or absent, parents have found out about MySpace through the various news (some alarmist) reports. This is not a crack on MySpace (it’s really too difficult to know whether [...]

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There is nothing wrong with hitting the mainstream. From retailers (Wal-Mart) to singers (Kelly Clarkson), it’s a very good business proposition.
But, if you’re born, bred, and branded a niche player, then you have to acknowledge (nee admit) that every additional sale brings you closer to the mainstream and, thus, away from your current brand proposition. [...]

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From an interview with Henry Copeland, BlogAds, running tomorrow on PRWeek.com.
Other areas have surprised me. I am not a reader of People Magazine and never would have imaged the gossip blogosphere would have been as incredibly powerful as it is. A guy like PerezHilton.com who only started blogging a couple of months ago, is now [...]

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Clearly, though, what Miller and others fear is that the culture of
literacy that indie bookstores help cultivate and nurture—the eccentric
interests, the peculiar niches—will be lost in the routinized world of
the superstore. Part of the value of indies was that they helped
introduce us to new titles; Shakespeare & Co. in Lower Manhattan
features different books than does [...]

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Exciting times for established players: Fox using MySpace to launch a video download store (as well as reportedly working with Burger King to provide free 24 streams) and MTV launching an online music store with Microsoft.
Additionally, ABC seems to have found some success with television streams.
Inasmuch as I shudder this being my tired refrain, [...]

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If you are like me, you take comfort in the fact that Night Court’s first season is available on DVD. And if you are like me, you take liberties in starting analyses with sarcasm.
While the impact DVDs has had on the home cinema market can not be discounted, I would argue its effect on [...]

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