Ubiquitous Marketing

This is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, culture (both mainstream and alternative), journalism, and their inevitable confluence.

He joined PRWeek in March 2004 from Venture Reporter, where he covered the wireless and online security industries as a researcher/analyst. He graduated from Syracuse University in 2001, with degrees in magazine journalism and entrepreneurship in emerging enterprises. He maintains a marketing-focused blog at ubiquitousmarketing.com.

Brief career highlights:

March ‘08 - Present
EIC, PRWeek

May ‘07 - March ‘08
Executive Editor, PRWeek

Aug ‘06 – May ‘07
News Editor, PRWeek and Editor, PRWeek.com

Focus: Planning strategy for PRWeek.com and helming the news section for PRWeek print.

Mar ‘04 – Aug ‘06
Editor, PRWeek.com

Write and edit daily web content, including features and Q&As
Focus: online communications, travel/tourism, and interactive marketing
Write features and news for the print magazine

Dec ‘02 – Mar ‘04
Analyst, VentureReporter.net
Oversaw editorial direction for subscription-based website