Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, director at Attention. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from July 2008

The folly of page views

December 20th, 2008 · No Comments

Speaking from purely a content-meaningful perspective, I’ve stopped caring so much about page views of stories. That’s not to say there isn’t relevance in page view stats for advertisers or in the ranking sense (my site gets X page views a month)…
But I’m tired of getting emotional about stories that are not that great that [...]

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Tags: Media