Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, director at Attention. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from July 2008

Attention social media nerds

November 15th, 2008 · No Comments

Posting a video on YouTube does not a social media president make. Effective, but he’s not going to be reading the comments. And, if he does, he will be reading them for the same reason we all do. To see how long discourse can remain civil before someone compares someone else to Hitler.

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Tags: New comms tools · Word-of-mouth

Define the “end”

November 15th, 2008 · No Comments

I do believe that all print will go away some day. Ergo, I do believe at some time in the future, print will die. Anyone plugged into the media environment who saw the Christian Science Monitor go online only would be foolish to not agree. Yet - few can bring themselves to admit it! Last [...]

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Tags: Media