Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Not misquoted, but not quite accurate

April 4th, 2008 · No Comments

I was quoted for a recent story. The quote was fine, but the set-up paragraph was way off. It made my completely positive quote seem cynical and negative. I wonder - do I own that space? I mean, if it’s implying the context behind my quote, it should reflect my intentions, no? In any event, the article was first sent to me by a source in the industry. When I said, “No fair.” He said (surely while laughing), “Welcome to PR.”

Tags: Media

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