Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from May 2008

Nelson was wrong?

April 30th, 2008 · No Comments

Does the Newsday office sit on a surplus of oil? Because I’m curious as to why there is such a fuss. I guess I should be happy to hear about people really valuing print, though. Maybe Nelson was wrong.

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Tags: Media

More complicated than that

April 18th, 2008 · 1 Comment

I’ve somewhat followed this sports blogger getting Dooced by the Washington Post. Apparently he got fired for this post. It does raise interesting questions of what journalists are allowed to do (and write) in their personal lives. I believe that no journalist should be fired just because he or she blogs on the side (obvious [...]

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Tags: Sports

License this…

April 15th, 2008 · 1 Comment

I’m on hold with Apple; Bob Dylan’s Tangled Up in Blue is playing. Do you need to compensate for hold-line jukebox? If not, why?

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Tags: Music

Not misquoted, but not quite accurate

April 4th, 2008 · No Comments

I was quoted for a recent story. The quote was fine, but the set-up paragraph was way off. It made my completely positive quote seem cynical and negative. I wonder - do I own that space? I mean, if it’s implying the context behind my quote, it should reflect my intentions, no? In any event, [...]

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Tags: Media

Google Docs: Slow, steady march to victory?

April 4th, 2008 · No Comments

It will be awfully tough to get non-early adopters (and IT admins) to switch to Google Docs (from Microsoft Office). But you have to believe the news that they will start making the app work offline is the start of something big. Mixed reviews initially, but that’s to be expected. I keep checking my account [...]

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Tags: Technology · Web 2.0