Ubiquitous Marketing

Re: my previous post, I also have my own FriendFeed - http://friendfeed.com/keithobrien.

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So, I’m setting up Twitter and FriendFeed accounts for PRWeek. I have no idea how they will be deployed (and, you know, we have a fully packed Facebook group, and still not sure how to harness that). But the price of inaction is to cede the future to a competitor.

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We’re probably going to do a news analysis next week on twitter and its use (or lack of use) from organizations whose charter is to communicate during disasters. I’ve been  doing some research to help my reporter out, and stumbled upon Downing Street’s Twitter feed (which only has about 2,500 followers) - compared to the [...]

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Rob Walker is exactly right in this post, where he talks about sustainable clothing manufacturer/retailer Nau. Nau is now closing operations. Although he clarifies later. This point should be taught and taught and taught in all journalism, business, and marketing classes.
Obviously, I’m glad I didn’t decide to write about the brand in Consumed. But that’s [...]

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