Ubiquitous Marketing

I finally got around to participating in Radiohead’s digital album experiment (paying two pounds, which is much more than, apparently, the majority). Moral superiority, check please.

What I failed to realize when the news hit was, regardless of how much coin the band  makes from the actual sales, they’ve just built a most impressive consumer database. In order to download the album, you must give your address, e-mail address (obvs), and mobile phone number! Consumer privacy aside, can you really complain about giving out a seven digit number when you’re getting a free CD from one of your favourite bands?  I think not.

Radiohead truly is becoming the first, true 21st century band. Let’s hope the music is as good as the marketing strategy, though I’ve heard mixed reviews.