Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, director at Attention. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Conferring on conferences

January 31st, 2007 · 2 Comments

Now, I’m just speaking as a person here. I have officially taken off my professional hat.

Having spent half of my day at AlwaysOn (which my employer served as one of many sponsors), I find conferences odd. Maybe it’s because most of the people in attendance are not people I deal with on a daily basis. Maybe it’s because I’m not incredibly social in crowds. Maybe it’s because I’m always thinking of article angles, when conferences are more about conversation. Maybe because I’m the news editor of a weekly, I can never just attend a conference for an entire day.
AlwaysOn was certainly good. Maybe it’s the conference structure I find troublesome. Am I alone?

Tags: Events/Promotions · Marketing · Weblogs

2 responses so far ↓

  • 1 AttentionMax // Feb 1, 2007 at

    Are Conferences Odd?…

    Keith O’Brien says that conferences are odd: Having spent half of my day at AlwaysOn (which my employer served as one of many sponsors), I find conferences odd. Maybe it’s because most of the people in attendance are not……

  • 2 Michelle Mullen // Feb 6, 2007 at

    I just came back from a HUGE tradeshow. What would be the ideal conference an attendee, like yourself, could go to? What are some changes you would make? How can marketers show their wares without it being the same old thing? What do you value about them?

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