Ubiquitous Marketing

While I’ve technically been away from these parts, the more accurate explanation is that I’m doing most of my work here and here.
But, a quick link and comment: People are apparently complaining that TechCrunch will only cover stories if it is given the exclusive. Michael Arrington denies such a policy and discusses here.
Exclusives: We never [...]

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To note that the New Yorker is both linking to its contributors’ personal blogs and housing its own on on New Orleans? Oh please tell me I’m first.

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I had the pleasure of talking with Paul Rand, formerly of Ketchum/currently of Zocalo Group, for this exact story.

The most interesting thing he said was about how customer relationship management historically focussed on the biggest spenders, not necessarily the biggest advocates. Forward thinking WOM specialists are trying to change that.
That commentary came to mind when [...]

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There’s an interesting article on Starbucks in BusinessWeek, with CEO Howard Schultz walking the magazine through his vision of Starbucks 2007 and beyond.
Let me state that Schultz is a visionary on par with Amazon founder Jeff Bezos and Google co-founders Sergey Brin and Larry Page. How Starbucks grew is the stuff of legends. He’s brilliant. [...]

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Does anyone have an invite to Joost? Would like to try it out. So I can write about it? Sure, why not.
Keith . obrien @gmail.com

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