I finally got around to participating in Radiohead’s digital album experiment (paying two pounds, which is much more than, apparently, the majority). Moral superiority, check please.
What I failed to realize when the news hit was, regardless of how much coin the band makes from the actual sales, they’ve just built a most impressive consumer database. [...]
Entries from May 2008
Gold at the end of the rainbow
November 11th, 2007 · 1 Comment
Tags: 18-35 marketing · Culture · Marketing · Music