Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from May 2008

Buying these things will make you happy (a list)

December 28th, 2007 · No Comments

I won’t pretend that I’ve been posting a lot about marketing recently. I also won’t pretend I’ve been posting a lot. So, here is a list of pop culture things I dug in ‘07.
Music (my top 10 list is here):
M.I.A. - Kala
Times New Viking - Presents the Paisley Reich
Of Montreal - Hissing Fauna, Are You [...]

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Tags: Culture · Media · Music

Knute! Knot! Knol!

December 15th, 2007 · No Comments

There is no consensus about mighty Google once you leave the search realm behind. Personally, I get a little excited everytime Google releases a new product. I use Google Docs on my Macbook instead of spending hundreds of dollars on Word (oh, but what will I ever do without Passport!?!?!), switched from a Yahoo!/Hotmail confluence [...]

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Tags: Branding · Culture · New comms tools

Who wouldn’t want his or her name attached to this quote?

December 12th, 2007 · No Comments

Speaking about the Web-only release of Jackass 2.5 (extra bits from Jackass 2)…
 “There’s more vomiting, nudity and defecation,” one executive said, speaking more candidly than the companies involved had agreed to and on condition of anonymity. “The stuff that consumers really want.”

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Tags: Culture · Film

Embrace the trade-off

December 6th, 2007 · No Comments

To care about search-engine rankings is to cede some level of privacy  and internal thoughts (also, free time). That’s what Matt Creamer described in his piece in AdAge (which I just got around to reading). He let Reprise Media give him a SEO boost, which included the launch of a blog.
I took a similar path [...]

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Tags: Culture · Marketing tools · Weblogs

Pay-per-page view a rough sell

December 4th, 2007 · No Comments

Lost in the hubbub about Gawker losing half of its staff in 48 hours (sorry, n+1, you are not the cause (side note: it appears n+1 is not too high-minded enough to send out a plaintive “read me and link” e-mail) is the fact that the staffers really rebelled against the pay-per-page view, performance-based compensation.
I’ve [...]

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Tags: Media · Weblogs