Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

Ubiquitous Marketing header image 4

Entries from May 2008

Death Valley

February 26th, 2007 · 2 Comments

Finally going through the mess that was my Google Reader to get things organized, and I’m struck at how many dead blogs there are in my feeds. If you did previously blog and abandoned it, I’ve love to know why in the comments. If you know someone who has, what got to them? Low page [...]

[Read more →]

Tags: Weblogs

Like this wasn’t obvious

February 26th, 2007 · No Comments

Who cares if it’s unfunny (odor jokes!), the Fox News Daily Show satire (so that must be news satire satire) 1/2 Hour News Hour was a pretty significant success for Lord Murdoch’s channel. Per TV Newser: 
The ratings are in for The 1/2 Hour News Hour on FNC. The heavily-promoted premiere delivered 499,000 viewers in the [...]

[Read more →]

Tags: Marketing · Politics · Television

Self-criticism is good

February 24th, 2007 · No Comments

From the netherworlds of college basketball commentary, comes this piece (sub req’d) of self-exploration and industry chiding, courtesy of ESPN’s Jay Bilas.
Talking sports out of our what? To my fellow talking heads: We need to stop doing something, and we need to stop doing it now. I am just as guilty of this yakking transgression [...]

[Read more →]

Tags: Media · Sports

Internal

February 23rd, 2007 · No Comments

Lots of JetBlue stuff at (or soon to be at) PRWeek. I will say this: for people you know who abhor marketing (especially PR) - the failure at JetBlue - was a failure of communications. Also a failure of flights to get off the ground, sure.
If you have a favorable (or mostly favorable) opinion about [...]

[Read more →]

Tags: Customer Service

Build what you can

February 11th, 2007 · No Comments

Having spent some time trying to create solutions and/or hacks for PRWeek’s feeds and podcast feeds, I’ve come to realize how much easier it is to use the power of community or third-party solutions. Such as Feedburner. Feedburner is in the business of making raw feeds better. I’m in the business of making PRWeek.com better. [...]

[Read more →]

Tags: Web 2.0 · Weblogs

News flash: the Internet is swell

February 8th, 2007 · No Comments

I’m working on a post about the new Arcade Fire album (Neon Bible) for a post on my (along with others) music blog, so I was looking for a picture in Google Images. On a lark, I entered in Biblesaurus. And, lo, score! Thank you Polish?/Slavic? church.

[Read more →]

Tags: Design · Web 2.0

The perfect time to hate-on ads

February 4th, 2007 · 1 Comment

I’m more than a little tired of manufactured hype re: the Super Bowl re: companies debuting their buzz-y advertisements.
When I was in Dublin for the 2001 Super Bowl, I was forced to watch Sky commericals for Ahhh Bisto and Boots, as the network only picked up the game feed. I survived.
Tis the time of the [...]

[Read more →]

Tags: Advertising · Food · Marketing · Web 2.0 · Word-of-mouth

Peyton, Peyton, Peyton

February 2nd, 2007 · No Comments

Enough about Peyton Manning. Well, maybe after this story.
If you don’t know who Peyton Manning is, consider yourself lucky. The rest of us will have to ponder whether we hate him or not, whether we think he deserves to win the Super Bowl, and whether he’s a nerd or a jock.
What I do find interesting, [...]

[Read more →]

Tags: Advertising · Marketing · Sports