While I’ve technically been away from these parts, the more accurate explanation is that I’m doing most of my work here and here.
But, a quick link and comment: People are apparently complaining that TechCrunch will only cover stories if it is given the exclusive. Michael Arrington denies such a policy and discusses here.
Exclusives: We never [...]
Entries from May 2008
The heart has no opinion about absence
April 30th, 2007 · No Comments
Tags: Marketing
Am I first or last?
April 13th, 2007 · No Comments
To note that the New Yorker is both linking to its contributors’ personal blogs and housing its own on on New Orleans? Oh please tell me I’m first.
WOM for when your mouth is empty
April 9th, 2007 · No Comments
I had the pleasure of talking with Paul Rand, formerly of Ketchum/currently of Zocalo Group, for this exact story.
The most interesting thing he said was about how customer relationship management historically focussed on the biggest spenders, not necessarily the biggest advocates. Forward thinking WOM specialists are trying to change that.
That commentary came to mind when [...]
Tags: Customer Service · Food · Marketing · Word-of-mouth
If this works, then Diet Coke does, in fact, counterbalance cake
April 3rd, 2007 · No Comments
There’s an interesting article on Starbucks in BusinessWeek, with CEO Howard Schultz walking the magazine through his vision of Starbucks 2007 and beyond.
Let me state that Schultz is a visionary on par with Amazon founder Jeff Bezos and Google co-founders Sergey Brin and Larry Page. How Starbucks grew is the stuff of legends. He’s brilliant. [...]
Tags: Branding · Customer Service · Marketing
Joost (or, the begging post)
April 3rd, 2007 · No Comments
Does anyone have an invite to Joost? Would like to try it out. So I can write about it? Sure, why not.
Keith . obrien @gmail.com
Tags: Marketing · Television · Web 2.0