Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from May 2008

What competition? We’re all friends.

March 31st, 2007 · No Comments

Maybe competition is what is huring traditional publishers? This is kind of funny - via WE’s Frank Shaw: The New York Times serving WSJ ads.
Quasi-related - I got an e-mail from one of PRWeek’s competitors, asking if our publication was interested in sharing content. I think it was a mistake on their part (to send), [...]

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Tags: Media

Young American (Ombudsmen)

March 31st, 2007 · No Comments

CrotchetyMan-in-Chief Jack Shafer e-filed an interesting column on the search for the next New York Times ombudsman.
In fact, he offered up inspired choices: publishing upstarts like Josuah Micah Marshall and Elizabeth Spiers. It’s an interesting way to go (and all candidates seem worthwhile), but I think it demonstrates that “gotta interest the kids” mentality that, [...]

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Tags: Media · Weblogs

Turf war

March 20th, 2007 · No Comments

Apologies for spiraling into one of those prolonged absences. Thank the world for RSS readers, right? Because you guys haven’t left me, have you? Hello?
Anyway, I found this turf war on my computer to be hilarious. Here’s what happens when you try to install Yahoo widgets to a computer well accustomed to Google products.

Enjoy the [...]

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Tags: Marketing · Technology · Web 2.0

If you saw this coming, congratulations

March 5th, 2007 · No Comments

Geico caveman ad campaign (which, virtually everyone loves), is being turned into a sitcom. Of course.
AdRants gets in a pretty good line.
Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams [...]

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Tags: Advertising · Marketing · Television

If you lived in the 90s

March 5th, 2007 · No Comments

you might appreciate this.
While I’m sending you to other sites I write for, you might want to check this out.

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Tags: Marketing

Day job plug

March 1st, 2007 · No Comments

I urge you to check out Target Green, a PRWeek blog dedicated to our conference on green matter. Conference details here.
I really wish I hadn’t taken to blogging. Otherwise I wouldn’t obsess about making that blog better (I’m obsessing about making that blog better - tell me how to!) in the six seconds of free [...]

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Tags: Green