Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

Ubiquitous Marketing header image 2

What marketing?

October 28th, 2006 · No Comments

While a major PR campaign is often a great opportunity for a company, I always love finding examples on how marketing handles itself for a good product. Such product superiority can easily lend itself to two quick hits and immediate traction.

Witness ScobleShow at PodTech

Mike Arrington at TechCrunch says he uses BlueDot instead of other bookmarking for social Website sharing services. So, I headed up to Seattle to find out what was behind this innovative company. You’ll meet the entire team, get a demo, and more.

At the risk of conflating egos, that’s a huge deal for any start up. Without having to do much (maybe an inaugural pitch to TechCrunch), you’re hitting all of the key media… because the product is reportedly good.

Tags: Marketing · Media · Web 2.0 · Weblogs

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment