Ubiquitous Marketing

A former colleague of mine and I were discussing the inevitable jumps from journalism to public relations we detail frequently at PRWeek. I had asked, aloud, why people never returned to journalism from PR.
She said, in her opinion, it did not happen because PR profs incur too much of a paper trail of advocating positions, [...]

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When will the first director or actress get discovered from a YouTube.com video?
Are alleged plagiarists and other fact/fiction hybrids merely the collateral damage of a society that writes who knows how many words a year? Or is it a scourge that must be more attentively addressed?
Link
Among attendees at the black tie event: Morgan Fairchild, quarterback [...]

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PRAGUE: Ah, Europe… Home of a singular currency (though, not the Czech Republic. Not yet) and a singular dedication to shocking passive television viewers through graphic advertisements.
Anyone who has spent time in the UK (also not on the Euro - faulty premise alert!) has seen the country’s approach to drunk driving warnings (try a lad [...]

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PRAGUE: Thanks to spotty internet access, I’ve been able to reconnect with the American sporting world (two years ago that wouldn’t have even mattered to me, but that’s another story).
So, to anyone following the NFL draft from the states, it was old news that the Houston Texans decided to eschew selecting USC All-World Reggie [...]

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In Europe, there has been but one news story (save for the recent IAEA-Iran developments): the nearly bloodless concession of the Nepalese King Gyanendra to return the country back to democratic rule. The BBC and CNN International have detailed every breaking moment like its an election, and, it’s hard to see why not.
Indeed, all [...]

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In this business (of blogging), you’re nobody unless you
assert some sort of theorem or movement with a (hopefully) catchy slogan. My contribution
is the concept of Benign Corporate Patronage (BCN).
In the art world, it is not rare for socialites and gadflies
to become patrons of the arts, by donating lavish funds to art, ballet, or
opera institutions, [...]

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In a small Eastern European town, where I am currently, many of the creature comforts one expects in the USA are readily available. Save for two important ones: ESPN and wireless internet.
While I have not been able to keep completely abreast of the NBA Playoffs, I can report that, in Austria (admittedly not Eastern [...]

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The USA Today recently ran an interesting piece on television shows using blogs to extend goodwill to fans online. And, as expected, these blogs run the gamut from funny to phoned-in.
The award for most dedication in this nascent field goes to Jenna Fischer, the actress who plays reserved receptionist Pam Beesley on The Office, [...]

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This(free) PRWeek column, about mixtapes, hip-hop, Rough Trade, Pandora, and Can’t Stop, Won’t Stop, that’s what.
UPDATE… link is now live.
Tags: PRWeek What Goes Online mixtape culture, Rough Trade Can’t Stop Won’t Stop

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How deliciously 2.0!
The rumor that AOL was starting up a MySpace.com competitor has lingered since Jon Fine wrote a column in January on that very subject. Allegedly the service is closer to launch, and the rumors started up again, beginning at  David Winer’s blog.
Jason Calacanis*, now an AOL employee, linked to Winer’s postulation, with a [...]

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