Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from May 2008

Comedy Central gets it

November 16th, 2006 · 1 Comment

This is honestly the best strategy ever (and, toot, I’ve been advocating this for some time).
MotherLoad will be integrated deeper into Comedy-Central.com while offering a syndication capability allowing users to grab and embed their favorite clips for posting on their own Web pages. The new video player is part of a makeover of the channel’s [...]

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Tags: New comms tools · Television · Web 2.0

PR, WOMMA, and scarecrows

November 16th, 2006 · 3 Comments

In my most recent PRWeek column, available here (sub req’d), I discuss WOMMA, specifically in the wake of the Edelman, Wal-Mart situation. For the WOMMA perspective, I talked to founder and CEO Andy Sernovitz. My take — and Sernovitz helpfully concurred — was that scores of people were bound to loathe the company for whatever [...]

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Tags: Marketing · Media · Web 2.0 · Weblogs

In which I reluctantly agree with Shafer’s general point

November 16th, 2006 · No Comments

I’ve followed the avalanche of media criticism about newsroom cuts - some of it good, some of it very bad. I finally decided to weigh in after reading the New York Observer’s most recent “Off the Record” piece on the LA Times. What passage so moved me? This:
In 2005, Mr. O’Shea told the American Journalism [...]

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Tags: Media

On delivering value when delivering content

November 11th, 2006 · No Comments

In a post for the PRWeek blog (yeah, I’ve been writing a lot there), I touched upon an issue that bears more exploration: specifically the type of content producers that will thrive in today’s market. And the trick is they won’t look much differently than today’s aggregators.
The example cited in the post (linked above) is [...]

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Tags: Media · Web 2.0

A post on, what else, YouTube

November 4th, 2006 · 2 Comments

Here’s my Saturday thought on YouTube and the deals it will attempt to broker with content producers: the Universals of the world should not do it.
But signing a deal with YouTube.com/Google and working out some sort of revenue share, they are essentially abdicating the necessary decision as to how they view their online strategy.
There are [...]

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Tags: Advertising · Film · Marketing · Television · Web 2.0 · Weblogs

YouTube’s baby steps

November 1st, 2006 · 1 Comment

Am I the only one who feels that YouTube is going through what Napster would (and should) have gone through if the music industry realized the opportunity posed rather than the threats? As such, it’s going to be a turbulent ride. What’s at stake? Oh, the entire user base and more than $1 billion. So, [...]

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Tags: Media · Music · New comms tools · Technology · Television · Web 2.0