As a subscriber to multiple magazines, I engage in a transaction of money for printed words. As a result of our postcard contract, the publishing company is bound to pay the postage and deliver me content on a weekly or monthly basis, depending on the terms.
As a user of Google’s relatively popular and free e-mail [...]
Entries from May 2008
Recourse in the land of free
December 29th, 2006 · 1 Comment
Tags: Advertising · New comms tools · Technology
The opposite of marketing
December 29th, 2006 · No Comments
If you’re at all curious as to what music I listened to this year, you can find my best of list here. If you’re lazy and just want to know the top three, without jumping (jerks!), here it is.
1) Clipse - Hell Hath No Fury
2) Asobi Seksu - Citrus
3) Long Blondes - Someone to Drive [...]
Tags: Music
It takes no JFK to do YouTube
December 29th, 2006 · No Comments
The recent praise for John Edwards, for posting a video to YouTube, is weird. Bloggers reacting like he’s going to be the Web 2.0 candidate are fawning up the wrong tree.
Edwards is merely plastered his likeness on every possible avenue, going overboard (the Internet) where it’s virtually free. Call him the blogger’s candidate when he [...]
Tags: Crisis Communications · Marketing · New comms tools · Politics · Weblogs
Tied in
December 28th, 2006 · No Comments
Video games and movies have been tied together for as long as the computing age has been around. From the ET Atari video game to the Mortal Kombat movie franchise, entertainment companies smartly realized that consumers would not, could not get sated on content they identified with or enjoyed.
And while blockbuster/action-type movies were ideal candidates [...]
Tags: Food · New comms tools · Web 2.0
Post-holiday strides
December 27th, 2006 · No Comments
If you’ve been a loyal subscriber to this blog, I promise you the new year will be filled with posts. It’s going to get busy around here, so stick around.
Thanks.
Tags: Marketing · Ubiquitous
Turmoil!
December 9th, 2006 · No Comments
Wither the portal as strong business proposition?
Yahoo!’s recent shakeups, AOL’s pretty bad year, and Microsoft’s focus on consumer hardware and Vista have shaken the strength of “portals as solid businesses.” Well, we always have to offer the “Google caveat,” acknowledging that it has some portal-type beta offerings that could change the game.
What is interesting is [...]
Tags: Marketing · Marketing tools · Technology · Web 2.0
Thinking virally; thinking it’s often stupid
December 2nd, 2006 · No Comments
I try to not do this too much (as it seems calculated), but I feel like adding onto a post I did at the PRWeek blog.
Here are the first two grafs.
Talking with the hip, edgy interactive marketing kids [that many agencies/companies think are the future of marketing], the common thread seems to be exasperation with [...]
Tags: Marketing · New comms tools
A stupid metaphor
December 2nd, 2006 · 1 Comment
Advising a CEO to start a blog without figuring out what it’s going to stand for is a bit like deciding that you’re company is going to ship via freight without figuring out what you plan to manufacture. And so forth.