Ubiquitous Marketing

While a major PR campaign is often a great opportunity for a company, I always love finding examples on how marketing handles itself for a good product. Such product superiority can easily lend itself to two quick hits and immediate traction.
Witness ScobleShow at PodTech
Mike Arrington at TechCrunch says he uses BlueDot instead of other bookmarking [...]

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Regardless of your political persuasion, you have to love the Virginia Senatorial race. There have been caustic campaigns in the past… and allegations of impropriety during previous races, but nothing that has entered such ludicrous heights.
Here’s the most recent information.
I do wonder if the campaign managers are informed about everything that might come out, or [...]

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We all know YouTube is the place to get your early 90s music videos…
But there’s also the opportunity to use the site for your business functions. Here are ten ways to use the new Google toy for marketing functions.1) Put your thirty-second spots there. I know a lot of forward-thinking, new media experts recoil at [...]

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Speaking of magazines and blogs, I love the fact that I can write about anything there, unencumbered about hooks. If you’ve heard about this Edelman, Wal-Mart thing, while we devoted space in print, it can now be used as a springboard to discuss anything in general. Normally, I would have to gather enough steam to [...]

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So, after about one week in quasi-Alpha mode, The Cycle (the new blog at PRWeek) has been a success. While I don’t have stats yet, I have one annecdote, which I shared at a Magazine Publishers Association event on consumer generated media (CGM), that shows how new world thinking can be applied to help magazines [...]

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If I were in the movie business, and I had the rights to a movie that grossed $58 million in theatres and $19 million in DVD sales, I’d probably want to flogged that horse to death trying to extract as much value of it as possible. The movie (which I haven’t seen, natch) inexplicably [...]

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Apologies to my seven or so readers for the recent silence. A confluence of activities caused me to take a pause. The most important of those activities was the launch of PRWeek blogs - located here, here, and here.
I think I’ll get into more exploratory posts here, while doing the daily stuff there. Unlike most [...]

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Evangelicals in danger of losing flock? (NYT)
Shafer, with great certitude, tackles Bloomberg (Slate)
Somewhere, some phone company should seize upon this McNabb/Owens spat (Philly Inquirer)

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If you are a fan of sports and irreverence, then you know about Deadspin - Gawker Media’s great sports blog. And if you know about Deadspin, you know about Carl Monday, an investigative reporter/parody of investigative reporter, that set up a man who was masturbating in a library (in such a way that made the [...]

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So, as I documented here, ABC show Lost spent the summer keeping fans interested through the use of alternative reality games. The question is: does any of that bleed into the show tonight? Anyone have thoughts?

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