Ubiquitous Marketing

Ubiquitous Marketing is the personal weblog of Keith O’Brien, editor-in-chief of PRWeek. All opinions and work represent that of Keith O’Brien and not of his employer. Topics covered include marketing, PR, advertising, journalism, culture (both mainstream and alternative), and their inevitable confluence.

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Entries from May 2008

Testing

September 30th, 2006 · No Comments

link

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Tags: Ubiquitous

Toast - 9.27.2006

September 27th, 2006 · No Comments

If we can’t trust ourselves, can we trust the machines? (Insight Magazine, HuffPo)
Dems say no (SF Chronicle)
Diebold says yes (AP)

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Tags: Crisis Communications · Politics

Toast - 9.26.2006

September 26th, 2006 · No Comments

Lawsuits filed over AOL search data kerfuffle (AP, via Consumerist)
Poynter: the TV show? (E&P)
New Yorker discusses toast, but not my Toast (New Yorker)

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Tags: Crisis Communications · Media · Television · Toast

Toast - 9.25.2006

September 25th, 2006 · No Comments

No one can agree on what constitutes facts anymore (E&P)
Jonah Bloom, AdAge EIC, digs Edelman.com (AdAge)
Sponsors love Cool Zidane, despite tarnished finale to career (WSJ, via Post-Gazette)

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Tags: Media · Politics · Sponsorships · Sports · Toast

What companies are doing to combat DVRs

September 23rd, 2006 · 1 Comment

And how they’re going about it all wrong
As I wrote here on Thursday, Fox is running static ads, bypassing consumer’s desire to bypass ads. Times reports:
Jon Hollett, a Fox International spokesman, said the company was experimenting with ways to get its messages to DVR users who routinely breeze through ads without antagonizing real-time vieweHollettroadcasting a flat, [...]

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Tags: Advertising · Media

TV: not just for bloggers anymore

September 23rd, 2006 · No Comments

I had the pleasure of going on the BBC programme World Business Report the last two days on behalf of my employer to discuss the HP “row.” Good times. If you want to see the clip, you can (sorry for convoluted instructions) go to news.bbc.co.uk, click on more audio/visual news, search for HP, and view [...]

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Tags: Media · Television · Ubiquitous

Toast - 9.22.2006

September 22nd, 2006 · No Comments

One of about seven-hundred calls for HP’s Mark Hurd to come clean (BusinessWeek)
People to complain about Starbucks 5% more (AP, Yahoo)
Wal-Mart’s competitive reason for selling generic drugs (FastCompany.com)

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Tags: Crisis Communications · Technology · Toast

The eroding of journalistic privileges

September 22nd, 2006 · No Comments

This is a farce.
Read this.

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Tags: Media · Sports

Toast - 9.21.2006

September 21st, 2006 · No Comments

Fox runs static ad, bypassing consumer’s desire to bypass ad (AP, New York Times) more on this later
HP: woods impossible to navigate (USAToday.com)
UPDATE: WSJ reports that wood path led through communications team (WSJ)
Yahoo, Facebook acquisition? Reportedly in the works (TheStreet.com, citing WSJ)

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Tags: Advertising · New comms tools · Technology · Toast

How the truth hurts

September 21st, 2006 · 1 Comment

My boss had an interview with Scott Baradell of Idea Grove and Media Orchard fame. In this interview, she let slip something that had been consuming quite a bit of my time.
But I can tell you — and let the blogosphere break this story! — that PRWeek will on September 28th be launching free blogs. [...]

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Tags: Media · Product debuts · Weblogs