Ubiquitous Marketing

For those who need schooling, former Gawker editor Elizabeth Spiers has launched DealBreaker.com, a [admittedly facile description] Gawker for financial service pros.
As Spiers recently told an NYU class,  Gawker had a sizeable financial services readership during her tenure, so advertisers might be easily swayed to think any and all placements could be easily translatable.
When [...]

[Read more →]

For the blog enthusiasts of the world, who gleefully announce the demise of PR, witness the sheer media savvy of one Charlie Trotter, owner extraordinaire of his eponymous empire in this James Beard-nominated article in the Chicago Tribune Liver and Let Live.
Now, Charlie’s prowess in the kitchen is unquestionable. But his choice of statements [...]

[Read more →]

This strikes me as a Seth Godin post. *
I’ve encountered two seperate instances where I’ve used a free trial and decided to not continue on to the paid version. On both occasions, the customer service rep has asked me if I would change my mind if the base price — or additional features — were [...]

[Read more →]

What? You didn’t hear? You didn’t hear about Ben Domenech, the newly-minted WashingtonPost.com blogger, of Conservative ilk, getting fired for voluminous evidence supporting claims of plagiarism?
If you didn’t hear, it’s likely because you don’t care. And, that’s fine. But, for anyone who does care, there is one shared opinion of the matter. The WaPo dreadfully [...]

[Read more →]

WINNERS
Cliff Bars and Miller: doesn’t take a CMO to know that it pays (and they surely paid) to be the nourishment/libation fueling festival attendees.
Toyota Yaris: By launching the car officially at SXSW (it’s first public appearence) and doing a whole host of things I mentioned in a PRW article.

It was weird coming back to [...]

[Read more →]

The much-buzzed about New York Times article on Wal-Mart/Edelman’s conservative blogging campaign finally came out.
There are many ways in which to opine, but I think the most glaring is that for Wal-Mart, its critics and champions are all discussing their points of view online.
To seriously become active in an issues management online campaign makes [...]

[Read more →]

Given that the Oscars are a women’s marketing dream, it’s surprising how few new commercials and/or campaigns seem to be launched during the 12-hour event.
While it may seem like that 12-hour comment is a joke, coverage literally begins at noon on E! Surely there could be, if not new commercials, some symbiotic sponsorship of the [...]

[Read more →]

As Winter turns to Spring, it seems America turns to the event that serves as a confluence of its many hobbies (competition, water cooler jabbering, and sports). Even in the Internet age — where stock tables are vanishing from the print world, newspapers cede a half- or full-page to the public good: printing the March [...]

[Read more →]

The New York Times ran a piece, by Jere Longman, which detailed the assails suffered by Duke senior J.J. Redick and Gonzaga (Washington) junior Adam Morrison. Both players are 1-2 in the college basketball scoring title race and leading a team destined for a deep NCAA "March Madness" title run.
Link: Vaunted and Taunted: Duke’s J.J. [...]

[Read more →]